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Marketing Operations Specialist

Company: Orbit Reporting + Analytics
Location: Alpharetta
Posted on: February 16, 2020

Job Description:

Summary: The Marketing Operations Specialist leverages marketing automation tools to create, execute and analyze digital campaigns. Successful candidates will be organized and detail-oriented, with the ability to manage multiple digital campaigns simultaneously in a fast paced, high growth technology company. - Responsibilities: Be the key administrator of the company Salesforce CRM and Marketing Automation (Pardot) systems. Establish, maintain and document CRM and automation tool processes according to best practices, including lead scoring and automations. Prepare reports related to Sales and Marketing activities and marketing campaign effectiveness for company leadership and sales managers. Manage the Orbit's social media presence by creating and posting relevant events and updates, following thought leaders and promoting company offerings. Assist with content creation including landing pages, blog posts and white papers. Required: A minimum of two years experience working with Salesforce. A minimum of two years experience working with a marketing automation system, preferably Pardot. Understanding of sales and marketing workflow processes Proficiency in Microsoft Office Suite Ability to analyze and solve problems Strong attention to detail Excellent writing and communication skills - Preferred: Familiarity with account-based marketing practices Understanding of SEO and SEM practices Experience with HTML, WordPress or other CMS, EBSTA

Keywords: Orbit Reporting + Analytics, Alpharetta , Marketing Operations Specialist, Advertising , Alpharetta, Georgia

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