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Director of Marketing Operations

Company: Aptean
Location: Alpharetta
Posted on: May 14, 2020

Job Description:

Aptean uses its core values of Drive For Results, Win Together, Foster Innovation, and Be Courageous to guide its employee community to serve every customer in every geography and market.Aptean is seeking an experienced director of marketing operations to join its team.-- The role will be responsible for reporting and analysis on the effectiveness of our marketing programs.-- Overseeing operations of our marketing automation platform. Ensuring strong integration between marketing automation and CRM software to ensure appropriate lead attribution and program assessment. This leader will also be responsible for the timely deployment of global and regional customer and partner email marketing campaigns, internal email communications other initiatives that utilize our marketing automation platforms and align with Aptean's three year strategy. This position plays a critical role in supporting our global Marketing and Executive teams.Principle Duties and Responsibilities:1.-- -- -- -- -- -- Support and assist the marketing programs, field marketing and other internal teams with specific aspects of the email campaign execution process.2.-- -- -- -- -- -- Manage marketing systems including marketing automation and serving as the "go to" resource for enabling regional marketing teams to utilize the technology effectively3.-- -- -- -- -- -- Ensure effective alignment between marketing automation and CRM software to ensure accurate reporting, and lead capture and attribution4.-- -- -- -- -- -- Proactively create reports and data analysis that showcase areas of success and / or opportunity for marketing programs and efforts5.-- -- -- -- -- -- Oversee additional projects, initiatives and programs that support Aptean's overall three year strategyIf you are determined to give your best every day and you are seeking an opportunity to work with an amazing group of people, then apply online today!Aptean, Inc., is an Equal Employment Opportunity Employer. In accordance with applicable federal, state, and local laws we do not tolerate discrimination or harassment against any applicant for employment or employee with Aptean because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information or any other group status protected by applicable law.Skills & RequirementsEducation: Bachelors degree in Marketing, Communications, Business, or a related field.Work Experience: 10+ years of experience in marketing operations; with a focus on marketing automation, CRM integration, and operations and email management.Knowledge: Experience with marketing automation and CRM platforms is required; Marketo and Sales Force experience strongly preferred.

Keywords: Aptean, Alpharetta , Director of Marketing Operations, Advertising , Alpharetta, Georgia

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