Senior Manager, Brand Marketing

Company: First Credit
Location: Alpharetta
Posted on: October 16, 2020

Job Description:

Position Title: Senior Manager, Brand Marketing Location: Atlanta, GA Reports to: Director, Marketing #LI-CF1 Job Summary: Accountable for developing the brand innovation and communication strategies for a product grouping(s) within a brand to build consumer demand and market share, grounded in deep consumer, product, and market understanding. Senior Managers develop brand strategy, pricing strategy, innovation, product portfolio management and brand communication plans, often with the assistance of direct reports. Job Responsibilities: Strategy Recommends edits to the clear, differentiated, global brand positioning, and revisions to the consumer target consistent with the global positioning. Drives key brand, category or portfolio category initiatives that effectively reach and connect with target consumers. Sets and/or enforces global brand(s) standards and design language and ensures consistency with brand positioning. Acts as a brand champion across the business. Innovation Provides new thinking around brand or category innovation unlocking true white space or new to the world innovation. Executes new means for stimulating creativity, insight collection or idea generation leading to new to the world insights and product concepts. Provides new thinking around brand or category innovation unlocking true white space or new to the world innovation. Executes new means for stimulating creativity, insight collection or idea generation leading to actionable insights and product concepts. Works collaboratively with R&D and Consumer & Market Insights (CMI) to develop and create a brand &/or category innovation strategy, including role of sustaining and breakthrough innovation, new categories, and new market spaces. Includes innovation in brand communication, business model or strategic partnership. Explains the innovation strategy to internal and key external partners. Brand Communication Establishes clear objectives for brand communication and a vision for short and long- term success. Briefs agencies and internal teams on marketing and communication objectives. Accountable for delivering marketing objectives and strategies for the upcoming year across brands, countries and regions with purposeful differentiation based on portfolio and category strategies. Insights Accountable for delivering marketing objectives and strategies for the upcoming year across brands, countries and regions with purposeful differentiation based on portfolio and category strategies. Links independent insight and observations to form a holistic, proprietary understanding of the consumer and leverages as a competitive advantage. Translates marketplace insights into winning strategies and tactics for the brand. Educates internal and external partners on the consumer, marketplace, and roadmap for market success. Pricing Analyzes shopper insights and market data to recommend pricing objectives, strategies, and guardrails for key skus or categories. Applies price modeling information to manage price. Utilizes product, pack configurations and brand architecture to exploit price ladder. Leads pricing audits to evaluate opportunities to extract maximum value from the market and recommend audit cadence, action steps and communicates strategy across channels. People Development Sets clear objectives and prioritizes initiatives for self and team. Assigns clear projects and tasks to direct reports and coaches and develops their skills. Performs semi-annual performance reviews for team members. Collaborates with brand management peers to share marketing best practices. Four-year college degree, MBA Preferred. 6-10 years of equivalent marketing experience. 20% travel required. Has worked on a business with global or international exposure. Demonstrates an understanding of differences between countries and cultures. Experience Translating marketing objectives into strategies and plans. Proven success in creating a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase. Recommending pricing strategies and guardrails, and managing price to extract maximum value. Successfully launched several new products from concept stage through commercialization and in-market success. Has successfully managed a product portfolio. Strong decision-making background in ambiguous environments with a bias for action. Demonstrated success working in a matrix environment. Strong communication skills and ability to develop materials for corporate strategy and business review meetings. Proven ability to manage and develop a team. Fluent in English. Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply

Keywords: First Credit, Alpharetta , Senior Manager, Brand Marketing, Advertising , Alpharetta, Georgia