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Senior Marketing Manager - Financial Crime Compliance

Company: LexisNexis Risk Solutions
Location: Alpharetta
Posted on: April 6, 2021

Job Description:

Financial Crime Compliance and Payments Senior Marketing Manager Job Description: The Senior Marketing Manager, Business Services, is responsible for leading efforts to initiate and execute fully integrated and innovative marketing programs to drive awareness, create demand and foster customer retention for our market-leading Financial Crime Compliance and Payments solutions. This is a rare opportunity to join a dynamic, high performing marketing team supporting a high-growth advanced analytics and data technology business to promote solutions with a mandate that truly matters. The successful candidate will manage all marketing activities including but not limited to lead generation (direct mail, digital advertising, search, email, events and webinars), content development and promotion (blog, social, email, eBook, infographic, etc.), go to market, event experiences (logistics, contracting, communications and activation) and marketing communications. This role will navigate a matrixed environment while collaborating closely with stakeholders across functional areas to achieve revenue and profit targets for assigned solutions. Accountabilities:

  • Develop fully integrated strategic marketing plans with objectives around awareness, demand generation and retention for Financial Crime Compliance and Payments solutions in the U.S. and Canada.
  • Manage teams (may include a small team of 1-2 direct reports) to execute marketing deliverables and tactics such as direct mail, digital advertising, search, email, events, social, webinars, etc.
  • Create high impact messaging and thought leadership content such as eBooks, infographics, whitepapers and more, for web, social, blogs, video, print, etc.
  • Identify relevant, high-value Financial Crime Compliance and Payments events (tradeshows, user conferences, customer meetings and webinars) and ensure company solutions and brand are fully represented to maximize event ROI.
  • Oversee creative development of marketing materials and coordinate promotion activities through internal stakeholders, agencies and vendors.
  • Work with various stakeholders up, down and across the organization for go to market product launches including development of communications, materials and promotions.
  • Manage marketing budget and work with the Analytics team to track, analyze and report marketing results per initiative and across the team.
  • Other duties as assigned such as marketing deliverables for acquisition integration and product migrations. Qualifications
    • 4-year college degree preferably in Marketing or Business, MBA preferred
    • A minimum of 7 years in marketing experience required, B2B marketing or technology fields preferred
    • Strong experience with digital marketing automations tools, such as Eloqua and Salesforce helpful to role
    • Previous experience managing direct reports (1-2) preferred
    • Strong competence in project management and organization with ability to handle multiple projects/deadlines
    • Strong attention to detail
    • Critical thinker and problem solver
    • Highly influential communicator with excellent written and verbal communication skills
    • Experience in working in a matrix environment with multiple stakeholders and partners
    • Experience with lead generation programs including use of marketing automation tools
    • Proficient with content development and management
    • Experience with digital and direct response marketing programs
    • Acumen in strategic planning and executing integrated marketing programs, campaigns and tactics
    • Expertise with event planning and activation
    • Experience with agency management, creative oversight and contract negotiations
    • Self-starter and passionate with strong bias towards driving results
    • Proven ability to optimize programs to meet goals using analytics
    • Ability to travel as necessary
    • Budgeting responsibility

Keywords: LexisNexis Risk Solutions, Alpharetta , Senior Marketing Manager - Financial Crime Compliance, Advertising , Alpharetta, Georgia

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