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Digital Marketing Specialist

Company: Bako Diagnostics
Location: Alpharetta
Posted on: November 16, 2021

Job Description:

Bako DiagnosticsJob Description Job Code: --MC Title: --Marketing Specialist Revised:----09/30/21 Department:--Marketing FLSA Status:--Exempt Reports to:--VP of Marketing Job Summary The Digital Marketing Specialist will manage the day-to-day digital communications for Bako brands, provide regular analytics, and drive lead generation through various digital channels.--The successful candidate will be fluent in digital and social tools from content management to social posting, and able to thrive in a fast-paced environment, and flexible with strong multi-tasking skills to manage competing priorities.--The Marketing Specialist's role can be dynamic with opportunity to learn new skillsets and work across the various Commercial functions.
Knowledge and Critical Skills/Expertise

  • Excellent communication skills including attention to detail and ability to effectively multi- task with a willingness to perform a wide range of tasks------------------Highly detail-oriented and analytical ------------------Ability to work well in a fast-paced environment ------------------Ability to meet deadlines and manage timelines------------------Proven management skills ------------------Ability to learn multiple systems/platforms for project management, marketing campaigns, vendor management
    • Ability to self-prioritize and handle tasks accordingly
    • Interest in learning new content areas and ability to quickly engage with new concepts and ideas
    • Team player, with excellent judgment and the ability to work well with a team and independently
      Position Requirements (Education, Experience, Licensure/Certifications)------------------Bachelor's degree required ------------------1-2 years in Marketing
      • Familiarity with social media publishing and measurement platforms, including paid social campaigns
      • Experience with analytics software, Google Analytics or Adobe Analytics, as well as social media platform reporting
      • Strong aptitude for visual and interactive content creation in addition to text-based content------------------Pardot and Salesforce.com experience required------------------Google adwords and analytics experience required------------------Experience in healthcare and communicating clinical content------------------Proficiency in Microsoft Outlook, Word, Excel, PowerPoint------------------Graphic design and web development experience a plusTasks, Duties and Responsibilities
        • Interact with physicians, employees and clients in a positive manner consistent with the mission and values of Bako Diagnostics.
        • Work with Creative Design Manager and Content Manager to drive increased digital content and education for Bako brands
        • Marketing Enablement and Analytics - support the effective and efficient allocation of resources
        • Develop Pardot campaigns, forms, templates, landing pages with custom code
        • Use Pardot and Salesforce to manage creation and integrity of target lists
        • Support creation of email templates and campaign content
        • Support creation of journeys
        • Develop, execute, and analyze client surveys
        • Manage Pardot analytics and reporting
        • Social Media Management
        • Develop compelling original content across digital and web platforms, and ensure that all communications are consistent with scientific accuracy.
        • Build and improve audience segmentation and engagement
        • Continue enhancing Adword strategy
        • Produce monthly reports that measure open/click-through rate reports, Google Analytics, social media growth, and other campaign data
        • Support enhancement of websites and customer experience
        • Support conference and sponsorship requests and submissions
        • Support live or virtual conference planning as needed
        • Support ad/media schedule and submissions
        • Develop or review and format/update PowerPoint presentations as needed
        • Continuing expansion of job knowledge by participating in educational opportunities; reading trade publications
        • Special projects and other responsibilities as requiredWorking Conditions General office work environment. Travel Requirements:--10-20%Physical Demands The employee must occasionally lift and/or move up to 30 pounds.--Specific vision abilities required by this job include close vision, depth perception and ability to adjust focus.--While performing the duties of this job, the employee is regularly required to sit and talk or hear.--The employee is frequently required to use hands and reach with hands and arms.--The employee is occasionally required to stand and walk.Positions Supervised NARequirements listed are representative of minimum levels of knowledge, skills, and/or abilities.--This position description is not meant to imply that these are the only duties to be performed by the employee occupying this position.--Employees will be required to follow any other job-related instructions and to perform any other job duties requested by the supervisor.

Keywords: Bako Diagnostics, Alpharetta , Digital Marketing Specialist, Advertising , Alpharetta, Georgia

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