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Digital Marketing Manager

Company: LG Electronics North America
Location: Alpharetta
Posted on: November 17, 2021

Job Description:

Manager, Digital Marketing Job Description
Reporting to the Marketing Director, the Manager Digital Marketing drives all social/digital initiatives in support of division's DX and CX initiatives. The Manager, Digital Marketing is responsible for planning, developing, implementing and managing the Air Conditioning Technologies Division's overall digital marketing strategy and initiatives.

Essential Functions
Design and oversee all aspects of digital marketing strategy including SEM/SEO, marketing database, MAT platform, email, social media, display advertising, and consumer advertising campaigns
Plan and manage strategy, placement and measurement for consumer /homeowner media and manage media placement and agency execution
Responsible for the management of digital marketing staff and vendors/agencies in support of division's digital marketing initiatives. Role establishes KPIs and measures the performance of digital traffic and activities in support of marketing campaign optimization, and sales lead generation
Track and measure SEO and Google Analytics metrics and provide reports
Build and manage inbound marketing plan
Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
Prepare and manage the digital marketing budget working with procurement, legal and accounting to ensure that policies and procedures are followed
Suggest activities/actions for improving the quality of online content
Identify and develop digital campaigns across multiple channels and instruments, all tracking, attribution and measurement to optimize messaging, spend and channel mix
Ensure that materials and information is delivered to the marketplace in a way that reaches the targeted audience to grow awareness, preference and ultimately sales revenue
Other responsibilities and duties as assigned

Preferable Tool/Knowledge Proficiency
5-7 years of SEO/SEM experience with proven results in B2B/B2C marketing and demand generation in an agile environment
Proficiency in marketing software Salesforce CRM system and Microsoft Office Suite expertise
Strong knowledge of Marketing Automation Tools (Pardot , Eloqua, Marketo) and digital best practices
Experience in planning, executing, and optimizing paid search and programmatic campaigns
Experience in executing and reporting on omni-channel integrated campaigns to support acquisition and conversion.
Experience establishing media metrics/KPIs, performing data analysis and providing input to improve results
Excellent written and verbal communication skills with the ability to interface with all levels of the organization
Demonstrated success in working with internal and external stakeholder groups -evidence of hands-on design and execution of programs
Strong attention to detail and demonstrated analytical and problem solving skills
Ability to prioritize and handle multiple projects simultaneously, perform in a fast paced environment, and maintain a high level of detail and accuracy
Experience leading a team
History of managing external agencies and developing RFP and SOWs
Passion for and experience with using emerging technologies and all things CX and DX
Budget management experience

Education and Experience
Bachelor's degree in Marketing, Communications, related field and/or equivalent working experience required
Strong digital marketing background with 5-7+ years of experience in demand generation or growth marketing efforts
B2B and multi-channel distribution industry experience strongly preferred

LG Electronics USA provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. The Company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to any of these characteristics.

Keywords: LG Electronics North America, Alpharetta , Digital Marketing Manager, Advertising , Alpharetta, Georgia

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