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Company: Grupo Argos Panama
Location: Alpharetta
Posted on: November 19, 2021

Job Description:

Argos, with over 80 years in the market, has become a benchmark in the industry of cement, ready mix concrete and aggregates through our operations in Colombia, the United States, Central America and the Caribbean. Our business model focuses on the client and on sustainable development, which means it is economically viable, respects people, and is environmentally friendly and responsible. General purpose of the job Responsible for leading and implementing all marketing activities related to conceptualizing and implementing marketing and communications strategies for Argos Ready Mix business in the USA.-- Key responsibilities include developing a thorough understanding of markets and customers, segment specific strategies and deployment of the marketing mix (products/services, channel/business model, communications/promotion, pricing); coordination and execution of projects that include developing of effective processes, policies and procedures; and coordination with business development activities to ensure fulfillment of the company's strategic goals and mission. Individual accountabilities

  • Develop deep insights of the RMX clients, markets, competitors, business context and partners; including undertaking market research to evaluate and fine tune industry segments, sub-segments, market size, market growth/decline segments, trends and new growth opportunities.
  • Develop go-to-market strategies and lead marketing execution plans in coordination with Sales teams and with input from key stakeholders
  • Develop and implement appropriate segmentation, targeting and positioning strategies for the RMX business segments, including development of a targeted value proposition for each customer segment and, if applicable, for each different market
  • Collaborate to develop actionable data-based insights with the Marketing and Commercial Excellence and Business Analytics cross-functional excellence network; Identify, request and utilize Business and Market Intelligence assessments from the US market insights team
  • Evaluate customer and market needs to review and develop products and services for the RMX segments
  • Optimize, evaluate and develop existing or new channels and business models to optimize our value proposition and RMX business profitability results
  • Establish the communication and promotion strategies and campaigns necessary to deliver the messages required to deliver the designed value proposition(s)
  • Evaluate and support the implementation of pricing strategies and processes that maximize business outcomes, including supply and demand and price/volume trade offs
  • Regularly review our cost to serve, reference and differentiating value drivers of the RMX portfolio
  • Lead the implementation of internal projects required to deploy the marketing strategy Education Bachelor's Degree in Marketing or related field Technical knowledge and certifications
    • Self-starter and able to work independently
    • Developed creativity and problem solving
    • Team player with a strong drive for results
    • Innate ability to translate technical information into language that's easy to understand
    • Strong communication, persuasion and negotiation skills
    • Excellent internal and external relationships with different internal customers and suppliers
    • Collaboration: Actively works together with others--
    • Strongly analytical mind, ability to use and interpret and use data Area of experience
      • 6-10 years
      • Marketing, Economics, Customer or Markets analytics, Business Administration Languages
        • English:--C2: Advanced - Native We are an Equal Opportunity Employer.--We embrace diversity in all aspects of our business.

Keywords: Grupo Argos Panama, Alpharetta , RMX MARKETING DIRECTOR JOB, Advertising , Alpharetta, Georgia

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