Sr. Manager, Product Marketing , Revenue Cycle Management

Company: Change Healthcare
Location: Alpharetta
Posted on: November 22, 2021

Job Description:

Sr. Manager, Product Marketing , Revenue Cycle ManagementOverview of PositionThe Senior Marketing Manager is responsible for supporting the growth agenda for Change Healthcare by providing strategic marketing leadership for the Provider Revenue Cycle Management Services portfolio within the Technology-enabled Services business unit.- Reporting to the Sr. Director, Portfolio Marketing for the RCM business, this role will work closely with Business Unit Leadership, Sales Leadership, Marketing Operations, and Creative Services to ensure success.What will be my duties and responsibilities in this job?

• Translate market needs, competitive insights, research, client experience, and business expertise into thoughtful market knowledge that can be leveraged across the business.
• Align with the business unit and product management teams in the ongoing management of solutions throughout their lifecycle as well as the creation of compelling offerings and solution sets that position Change Healthcare for growth within the solution category.
• Develop the marketing strategy and plans to support assigned solutions; Collaborate with demand gen team to execute campaigns, online and offline content, and programs that build the Change Healthcare brand within the market segments and communities, to support prospect acquisition, relationship expansion, customer retention, create demand and generate loyalty.
• Drive the creation of compelling value propositions and messaging that align with the buyer's journey and segmentation, to position Change Healthcare for growth within the solution category.
• Collaborate with other segment marketers, demand gen team and marketing services to create integrated campaigns and programs; provide guidance and strategy to drive budgeting and tactic development in support of assigned solutions.
• Partner with sales teams to drive strategic alignment of market facing resources, continuity of sales/marketing market engagement approaches, and informed client relationship development.What are the requirements needed for this position?
  • 5-7+ years of marketing experience required
  • 5+ years owning a Product/Segment/portfolio with marketing experience in healthcare and/or IT
  • Experience working with a field sales organization and product management team, supporting a dedicated segment and/or product line required.
  • Strong organization and project management skills, including the ability to lead and manage multiple simultaneous projects (and execute with multiple competing priorities)
  • Managed successful product launches, introductions, and sales partnerships
  • Collaboration skills working with BU and product teams, sales, sales ops, colleagues in marketing, etc. - this all supports the need to identify and develop highly targeted and coordinated promotional campaigns and tactics in support of closed loop marketing strategies that make an impact on sales pipeline, including but not limited to PR, events, webinars, web & social promotion, digital and print advertising, sales enablement training and materials, etc. What other skills/experience would be helpful to have?
    • Healthcare industry experience preferred.
    • Healthcare product marketing experience is ideal.
    • Ability to collaborate across the organization to accomplish goals.
    • Able to execute when experiencing multiple competing priorities.
    • Strong organization and project management experience, including the ability to lead and manage multiple simultaneous projects.
    • Strong interpersonal and communication skills
    • Strong presentation skills
    • Sirius Decisions or Pragmatic Marketing certifications preferred.What are the working conditions and physical requirements of this job? General office demands#li-remote-Join our team today where we are creating a better coordinated, increasingly collaborative, and more efficient healthcare system!-COVID MandateAs a federal contractor, Change Healthcare is adhering to the Executive Order which mandates vaccination.- As such, we are requiring all U.S. new hires and employees to show proof of being fully vaccinated for COVID-19 or receive an approved accommodation by their date of hire, as a condition of employment.-As we continue to navigate the ever-changing COVID-19 pandemic, we remain committed to doing our part to ensure the health, safety, and well-being of our team members and our communities. Proof of vaccination or accommodations requests will be collected once an offer is accepted with Change Healthcare. -All accommodation requests will be carefully considered but are not guaranteed to be approved.-Equal Opportunity/Affirmative Action Statement Change Healthcare is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, genetic information,- national origin, disability, or veteran status. To read more about employment discrimination protections under federal law, read EEO is the Law at and the supplemental information at .If you need a reasonable accommodation to assist with your application for employment, please contact us by sending an email to applyaccommodations@changehealthcare.com-with "Applicant requesting reasonable accommodation" as the subject. Resumes or CVs submitted to this email box will not be accepted.Click here -to view our pay transparency nondiscrimination policy.California (US) Residents: By submitting an application to Change Healthcare for consideration of any employment opportunity, you acknowledge that you have read and understood-.Change Healthcare maintains a drug free workplace and conducts pre-employment drug-testing, where applicable, in accordance with federal, state and local laws.

Keywords: Change Healthcare, Alpharetta , Sr. Manager, Product Marketing , Revenue Cycle Management, Advertising , Alpharetta, Georgia