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Marketing Manager, Services

Company: Envista Holdings
Location: Alpharetta
Posted on: January 10, 2022

Job Description:

KaVo Dental is one of the world's leading creators of equipment for dentists and dental professionals, including premium solutions for imaging, treatment units, and instruments. Since its establishment in 1909, KaVo has been a leader in the dental market, making its mark on dentistry with numerous significant dental innovations and technology. KaVo built its world-renowned reputation on products and services that follow its mission for "Quality and Precision" to achieve "Dental Excellence." The 2,200+ patents and utility models granted to KaVo are an impressive proof of this claim. Learn more about KaVo Dental at www.kavo.com .

Job Description:Reporting to the Director of Marketing, the Marketing Manager, Services will participate in overall category strategy and analysis, marketing communication activities, and dealer programs. The Marketing Manager supports and maintains overall category strategy, for new and existing products.Key Responsibilities:

  • Downstream Service Product Owner- Create content and campaigns generate necessary levels of leads and opportunities for sales team to meet revenue goals
  • Stays on Top of the Market- Develop and provide category and product definitions responsive to customer needs and market opportunities. Produce competitive analysis material comparing product with key competitors.
  • Service Product Messaging Wizard-Provide value propositions and copy options to equip creative and digital marketing teams for ad & communication creation
  • Marketing Strategy Input- Collaborate with marketing director on digital marketing strategy and with category marketing managers on customer segmentation and campaign strategy
  • Team Player - Work with internal and external teams to utilize our marketing tech stack (Hootsuite for Organic Posting, Hubspot for MAR, and MS Dynamics 365 for CRM) and work closely with legal, regulatory, and health care compliance to effectively navigate the internal and external environmentJob Requirements:Minimum requirements include:
    • 2+ years related experience in a marketing or product role. Preference is for marketing experience to be within the medical device/dental sector
    • Proven ability to work independently to drive initiatives, communicate in a proactive and timely manner, and raise concerns when issues arise
    • Strong attention to detail in communications and operational execution
    • Confidence in analytical skills used to drive-decision making and report effectiveness
    • Interpersonal skills to effectively work within the team
    • A high degree of intellectual curiosity and effective time management skills Education:
      • Bachelor's degree from a 4-year college or university required.
      • Service or extended-warranty experience preferred.
      • Dental/medical device industry experience preferred.Language Skills:
        • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
        • Ability to write about results and create written and verbal communication

          Physical Demands:

          The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

          • While performing the duties of this job, the employee is regularly required to stand, sit, communicate, and operate a computer and telephone
          • Work is conducted in a standard office and light manufacturing floor environment with moderate noise
          • Light to moderate lifting may be required at times

            Travel:
            • Up to 10% overnight travel to customers, team meetings, and other business-related travel#LI-MC1IND123Operating Company:KaVoEnvista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

Keywords: Envista Holdings, Alpharetta , Marketing Manager, Services, Advertising , Alpharetta, Georgia

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