Marketing Specialist
Company: Arrow Electronics, Inc.
Location: Alpharetta
Posted on: May 7, 2022
Job Description:
Position:Marketing SpecialistJob Description:Our next Marketing
Specialist will manage social medial marketing for suppliers and
Arrow. This will include making suggestions on how to optimize
social media for our suppliers, monitor current social media
campaigns and working with marketing strategist. The specific
social media platforms that you will be working with are LinkedIn,
Twitter and Google.What you will be doing
- Serve as the digital marketing and paid media subject matter
expert. Strategize and execute digital campaigns from start to
finish for the marketing of Arrow.
- Manage budgets, billing and media flowcharts.
- Advise on Eloqua canvas mapping and audience journey, develop
retargeting strategy.
- Develop templated landing pages using Eloqua.
- Identify A/B testing opportunities (messaging, placement,
audience, etc)
- Make campaign optimizations based on lead quality
feedback.
- Track media and landing page performance and implement
data-driven improvements. Share performance updates and actionable
insights with Supplier Strategist throughout campaign.
- Develop and deploy landing pages in Arrow's CMS. Maintain best
practices for landing pages and make optimization
recommendations.
- Collaborate with Supplier Strategists to create integrated and
holistic media recommendations that may incorporate strategies for
social, search, video, display, native, email, website and content
marketing. Identify opportunities to improve campaign
performance.
- Maintain a proactive and consultative approach to guide
Supplier Strategist decisions based on data, best practices,
contemporary methods and trends.
- Work with digital agencies and media account managers to grow
our in-house digital marketing expertise.
- Create and implement a testing strategy to establish Arrow best
practices and benchmarks. Present findings to the Supplier
Marketing team.
- Maintain digital marketing best practices library, identify
training opportunities and lead capabilities trainings. What we are
looking for
- 2-4 years of experience with social media
- Proficiency in MS Office suite and Adobe suite
- Familiarity with website, email, media and social media design
principles and best practices.
- Enjoy managing simultaneous projects in a fast-paced
environment
- Previous experience with marketing automation platforms (Eloqua
preferred).
- Detail-oriented with strong organization and problem-solving
skills.
- Self-starter capable of working independently or as part of a
team.
- Positive attitude with an orientation towards strong customer
service.
- BA/BS degree in marketing, business, communications or a
related area highly preferred
- Experience in and/or knowledge of the IT industry and/or
federal government agencies is a plus.What's In It For YouAt Arrow,
we recognize that financial rewards and great benefits are
important aspects of an ideal job. That's why we offer competitive
financial compensation, including various compensation plans, and a
solid benefits package.
- Medical, Dental, Vision Insurance
- 401k, With Matching Contributions
- Paid Time Off
- Health Savings Account (HSA)/Health Reimbursement Account (HRA)
Options
- Growth Opportunities
- Short-Term/Long-Term Disability Insurance
- Discounted RTD Passes, with convenient office location off RTD
Light Rail (Dry Creek Exit)(Colorado location specific)
- On-site Caf-- with Catering Option for Busy Lifestyles
(availability subject to COVID-19 office guidelines)(Colorado
location specific)
- 24/7/365 On-site Gym and Lockers, Free for Use to All
Employees! (availability subject to COVID-19 office
guidelines)(Colorado location specific)
- Bike Racks (Colorado location specific)
- And more!Remote work employees may be required to be present at
the closest designated Arrow office for work-related purposes, at
the company's request and sole discretion.Annual Hiring
Range/Hourly Rate:$78,300.00 - $0.00Actual compensation offer to
candidate may vary from posted hiring range based upon geographic
location, work experience, education, and/or skill level. The pay
ratio between base pay and target incentive (if applicable) will be
finalized at offer. Location:US-CO-Denver, Colorado (Panorama Arrow
Building)Time Type:Full timeJob Category:Marketing and
CommunicationsEEO Statement:Arrow is an equal opportunity employer.
All applicants will be considered for employment without attention
to race, color, religion, gender, age, sexual orientation, gender
identity, national origin, veteran or disability status. (Arrow
EEO/AAP policy)Arrow COVID-19 Vaccination Policy:Arrow requires all
new employees in the United States to provide proof of full
COVID-19 vaccination prior to beginning work, except where
prohibited by law.
Keywords: Arrow Electronics, Inc., Alpharetta , Marketing Specialist, Advertising , Alpharetta, Georgia
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