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VP, Display and Programmatic Media

Company: Synchrony Financial
Location: Alpharetta
Posted on: May 8, 2022

Job Description:

Job Description:

Role Summary/Purpose:

Synchrony is continuing to build a world class Performance Media and Creative Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this organization, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking a VP, Display and Programmatic Media to serve as the leader and subject-matter expert in contextual and audience-based media execution, buying direct from publishers and across DSPs. This role will lead a team that will execute campaigns across the Synchrony enterprise.

This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We're proud to offer you choice and flexibility.

Essential Duties and Responsibilities:
Build and manage the Synchrony in-house display and programmatic team and capability, integrating with all paid, owned and earned media channels, creative and analytics
Establish the programmatic media playbook, including creation, distribution, and education of best practices in programmatic media
Subject matter expert in programmatic media, advertising, and market dynamics, including 'cookieless' future, data ownership, and campaign measurement
Innovate within campaigns by seeking opportunities to increase performance through testing emerging capabilities
Foster the collaboration of team members during planning and buying cycles to inform audience, inventory and creative strategy, execution and optimization
Influence and align senior stakeholders in a highly matrixed organization
Identify opportunities for programmatic end-to-end tests with the goal of driving personalization, relevance and improved engagement
Partner with analytics to develop and implement robust test frameworks that measure the incremental impact of display and video marketing on online and offline revenue
Perform other duties and/or special projects as assigned

Qualifications/Requirements:
Bachelor's degree, or in lieu of degree, GED and 8+ years programmatic media experience
6+ years of programmatic media experience with in-depth expertise across multiple DSPs (e.g. DV360, TheTradeDesk, Verizon Media)
Experience in programmatic strategy, planning and execution for both awareness and performance (conversion) campaigns
4+ years of experience with digital advertising elements including segmentation, trafficking, tag implementation, A/B testing, auto-optimization, cross-device integration and security
Experienced working across integrated digital marketing campaigns that may require cross-channel collaboration (Examples include: Audience, Pay Per Click, SEO, Social, Content Marketing, Email and Creative strategists)
2+ years of experience managing people

Desired Characteristics:
Ability to translate client marketing goals to audience and programmatic buying strategies
Experience in financial services, retail or healthcare
Commercially focused, understanding the impact that media can have on business goals
Strong communication skills with the ability to tailor messaging for varying levels of understanding of programmatic buying
Practical experience in developing measurement plans with analytics, understanding and communicating the complex data challenges of a cookieless world
A self-motivated individual who can operate autonomously

Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 85,000.00 - 170,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 12

Job Family Group:
Marketing

Keywords: Synchrony Financial, Alpharetta , VP, Display and Programmatic Media, Advertising , Alpharetta, Georgia

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