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Media Planner

Company: LanceSoft Inc
Location: Alpharetta
Posted on: May 8, 2022

Job Description:

Job DescriptionOur client is continuing to build a world class Performance Media and Creative Agency in-house that is committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this in-house agency, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers.They are seeking a Media Planner to assist with cross-channel strategy across SEM, paid social, affiliate, and display/video (direct and programmatic). This role will assist digital media planning leads across a wide array of accounts, ensuring optimal mix to deliver against business goals, managing budget cuts/incremental across accounts and leading our channel teams down the right path for best possible performance.Core needs:

  • 3+ years of Paid Media experience either in a channel specific media role or a strategy/planning role. This role will focus on media planning/strategy.
  • Candidates who have planned cross channel (paid search/paid social/display) campaigns and managed cross channel budgets are ideal.Essential Duties and Responsibilities:
    • Help develop media strategy for marketing teams across the enterprise, aligning business objectives to best use of paid media channels to deliver maximum business impact
    • Work collaboratively with platform owners and in-house agency partners to ensure optimal channel distribution, orchestration and performance
    • Manage budgets for multiple clients, helping the team in tracking incrementals and cuts
    • Work through plan optimization recommendations with strategy lead, as supported by channel performance and reporting
    • Support building QBR's and media recommendations across all clients you assist on
    • Proactively investigate media opportunities and craft well-supported, articulate POVs
    • Partner with channel teams to share ideas, communicate opportunities, and to identify and deliver new solutions for campaignsExperience Desired:
      • 3+ years of experience in developing multi-channel digital strategy, including paid search, paid social, display and programmatic media
      • 2+ years working with teams/understanding campaign tracking, tagging, and measurement and analytics tools like Google Analytics, Tableau and LiveRamp
      • Knowledge of key performance metrics against diverse marketing goals, and how to apply those KPIs to media execution and optimization
      • 3+ years of agency experience in a media strategy role
      • Strong quantitative skills, including analytical abilities and math proficiency
      • Experience in direct response/acquisition campaignsSDL2017

Keywords: LanceSoft Inc, Alpharetta , Media Planner, Advertising , Alpharetta, Georgia

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