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Product Manager/Global Strategic Marketing

Company: Avanos Medical
Location: Alpharetta
Posted on: May 9, 2022

Job Description:

The Role Product Manager of Pain Management will be responsible for marketing of pain acquired or partner technologies products within a specific pain market segment. This includes developing and executing the North American marketing plan, leading and coordinating all cross functional activity and projects, collaborating and partnering with internal and external stakeholders, with the objective to attain Acute Pain Product Portfolio profitable topline sales/profitability achieving business unit financial goals. Responsibilities Develop and execute effective plans and programs for product platform, both strategic and tactical, to ensure achievement of top line sales growth and gross margin targets. Develops short-term and long-term product promotion strategies. Manages activities with members of various departments to implement the marketing plan (includes sales, operations, research and development, regulatory, quality assurance). Formulates effective pricing strategies. Develops and manages new product introduction process, including written product proposals, project management, all launch activities, line extensions and modifications. Collaborate with Forecasting and Planning team to develop timely and accurate forecasts to ensure required fill rates on existing and new products while supporting sector goals to improve return on working capital. Constantly evaluate the mix of product codes assigned reducing redundancy and increasing product line standardization wherever possible. Collaborate with Reimbursement/Clinical Affairs teams to develop reimbursement programs and support clinical studies in order to ensure optimum reimbursement levels for products/procedures based on clinical evidence and economic impact. Strong collaboration and partnership with internal and external stakeholders. Consistent, routine, clear and concise communications and presentations. Establish a clear leadership position in key market segments by demonstrating an end user focus, staying close to customers, gaining customer insights, and establishing relationships with industry KOLs. Coordinates participation at trade shows, workshops, meetings with surgeons and hospitals, sales meetings and participates as required. Support and guide development and execution of tools and training to develop and maintain sales force competency to drive new product sales and provide superior customer service. Actively seek and positively respond to performance and personal development feedback, while initiating activities to enhance personal functional effectiveness to realize full career potential. Develops, analyzes and maintains competitive profiles for products and companies including literature resources. Key opinion leader facilitation and physician education leadership/execution. Your Qualifications Requirements A Bachelor---s degree is required. 3-5 years of product management, marketing or equivalent experience Broad-based knowledge in medical device product management, strategy development, category financials, Voice of Customer process and working with clinicians Key experiences required include working knowledge of the key items on the P&L, knowledge of customers, markets and competitors, knowledge of the working relationships with other functions, knowledge of all aspects of branding and product line management, and product launch or product improvement experience, and execution of a marketing plan for a major product platform. Ability to travel up to 30%. Preferred MBA or advanced degree preferred Prior health care marketing experience (acute pain, chronic pain, operating room medical device, orthopedics) Experience driving direct-to-physician marketing initiatives The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Keywords: Avanos Medical, Alpharetta , Product Manager/Global Strategic Marketing, Advertising , Alpharetta, Georgia

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