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Marketing Content Specialist I

Company: LeasePlan
Location: Alpharetta
Posted on: May 11, 2022

Job Description:

The Content Marketing Specialist will be responsible for creating and managing content used across multiple marketing platforms, supporting marketing strategy and objectives. Key functions include shaping the content strategy, determining the voice and content forms that will be shared through multiple channels. This position requires strategic thinking about how content can be used to tell a story, communicate a value proposition or solve a problem. As our Content Marketing Specialist you will work with closely with the marketing team to plan how that content can be used to drive leads, opportunities or navigate a prospect through the sales process. You will create copy for our website, email marketing, marketing materials, executive leadership presentations and thought leadership articles, social media, blog stories (including following and writing about industry trends Essential Functions --- Develop a content plan and strategy that supports the marketing objectives. --- Present LeasePlan as a thought leader in the fleet management and mobility space space. --- Create content including blog posts, case studies, white papers, eGuides, social media posts, videos, nurture track and lead generation emails, product sheets and more --- Write copy that is used for other marketing initiatives that may include website development, infographics, and video creation. --- Conduct research to identify stories and topics for content creation. --- Work with customers and industry thought leaders to capture stories and translate them into multiple resources that can be used for a variety of marketing initiatives. --- Document and share stories in a way that captivates our target audience and drives engagement. --- Work with the design contractors to bring content to life or apply your own creative design skills --- Work with product marketing to align communication efforts to our market and product strategy. --- Work with executive leadership in crafting presentations and other external facing content and thought leadership pieces --- Work with journalists and agencies to manage PR and deliver content for press releases and publication. --- Work with the marketing team to deliver product/services content through multiple channels, drive engagement and measure results. Competencies --- Excellent verbal and written communication skills --- Excellent project management skills --- Experience writing for the B2B space --- Experience writing to position technology solutions --- Strong figure it out mentality, creative-thinking, interpretation and problem-solving skills --- Ability to identify stories, conduct interviews --- Organized with ability to follow-up on and manage details --- Team player --- Strong leadership skills --- Experience with creating and managing content for digital and traditional marketing --- Understand how to use content to drive results in fleet management related marketing. --- Ability to work well with internal and external sources to obtain information that can be shaped into compelling marketing stories. Job Specifications Leadership Responsibility: N/A Work Environment: This position operates in a professional office environment. Flexible office and remote work as allowed. Position Type/Standard Schedule: This is a Full-time position and hours of work are Monday through Friday. Travel: Travel is expected to be less than 10% Education & Experience --- Bachelor degree from an accredited college or university or equivalent industry experience. Ideally in Marketing or Communications. --- Experience Requirements: --- 3 years of marketing, communications or content marketing experience required --- Experience in B2B marketing and Inbound Marketing and lead generation and nurture tracking content. --- Must provide writing samples --- Adobe Creative Suite design skills a plus

Keywords: LeasePlan, Alpharetta , Marketing Content Specialist I, Advertising , Alpharetta, Georgia

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