Product Marketing Manager

Company: KORE Wireless
Location: Alpharetta
Posted on: May 12, 2022

Job Description:

Description Are you ready to take your career in Marketing to the next level? Then you might be the person we are looking for We are looking for a Marketing Manager to help the product and channel team to build awareness and drive lead generation. From long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you. Who Are We? KORE is a recognised global leader in IoT solutions and management capabilities, and is consistently recognized as the highest-ranked non-carrier in the Gartner Magic Quadrant for Machine-to-Machine Services worldwide. KORE creates value for customers in the explosive IoT market, and is the largest independent IoT connectivity management provider today. This is a unique opportunity to gain experience in the fastest growing technology field. The Marketing Manager is responsible for helping to define KORE---s value proposition, develop solid sales enablement, ensure product launches succeed and support North American Channel sales. In addition, this role is responsible for ensuring that product marketing and sales align on product launches and go-to-market strategy and approach. Responsibilities Of This Role Include Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration Build relevant content to support product and sales, including brochures, datasheets, infographics, social media, web pages, product videos, sales presentations and more Work with Product Management, Sales, and other teams to ensure effective messaging, launch and sales enablement Help drive and build the storyline for webinars and events Support the carrier and customer functions by leading and owning th email build, delivery and reporting process globally. Develop buyer personas for key identified roles that supports positioning and messaging for assigned products and solutions, horizontally and vertically Collaborate with Product Management and Sales to build and deliver on a well-defined sales enablement plan Own launch planning and orchestrate execution of the commercial release of a product, including campaign strategy and/or alignment to existing solution campaign structure Contribute to analyst activities and relationships, including the submission of analyst responses. engagement in analyst interviews, or mining of relevant analyst data in support of strategic initiatives Work in conjunction with Product Management to complete customer and market research that drives strategic analysis and decision-making including pricing, geographic expansion, vertical focus, solution packaging, competitive intelligence and the associated messaging for each initiative Skills And Qualifications Bachelor---s degree in Marketing, Communications or related field/equivalent experience 5 years of experience working in IoT, enterprise software, information technology, or other high-technology company experience 5 years of marketing experience; direct customer engagement Experience with email automation tools, preferably Pardot --- but any advantageous. Experience with salesforce CRM is ideal What We Offer For Our IoTers A fun team environment and great culture Benefits Package -Medical, dental and life insurance Referral bonus We appreciate the interest of all candidates but only those individuals selected for an interview will be contacted. ---KORE Wireless Group, Inc., is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of any kind. KORE is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at KORE are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age physical, mental or sensory disability, HIV Status, sexual orientation, gender identify and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. KORE will not tolerate discrimination or harassment based on any of these characteristics."

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