Digital Marketing Specialist

Company: LG Electronics U.S.
Location: Alpharetta
Posted on: May 12, 2022

Job Description:

Company:LG Electronics U.S. (LGEUS)Job Function:MarketingLG is seeking a talented, high-energy Digital Marketing Specialist to assist in developing and leading the strategy of LG Air Conditioning Technologies email, nurture and other outbound marketing programs to support the dynamic growth of the business division. The Digital Marketing Specialist will be responsible for supporting the development of integrated campaigns and programs that drive engagement, scale for the business, and provide data-driven experiences for our Air Conditioning Technologies division. This position will leverage marketing applications, including, but not limited to, Pardot, Eloqua and Salesforce.com. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial. An effective collaborator and strong team player, the Digital Marketing Specialist works cross-functionally with other groups including product marketing, public/media relations, marketing operations, sales and Product Management. Reporting to the Supervisor, Digital Marketing, the position is based in Alpharetta, GA and offers opportunity for career growth.Role & Responsibilities:

• Support in driving the overall digital and marketing automation strategy for LG's HVAC business in the US
• Work closely with the marketing stakeholders on an email and digital marketing roadmap that delivers on the strategy in all of the channels we do business
• Develop outcome-oriented and data-driven digital and social media campaigns focused on engagement, BANT and progressive profiling
• Experience auditing/monitoring performance, making optimizations and recommending improvements that will improve LG's brand standing
• Work closely with the marketing and sales teams to understand the customer data and relevant 'interests' to optimize customer segmentation and outcomes
• Facilitate the flow of lead generation through to the CRM (Salesforce.com); actively manage the CRM platform for marketing, drive prospects to MQLs and then to opportunities
• Troubleshoot issues with email and digital marketing resources and assist the teams to reach the lead generation goals
• Create audience segmentation for maximum reach and ROI
• Perform database management, reporting and contact maintenance
• Collaborate with global partners to ensure a coordinated effort and approach is taken with automation initiatives
• Assess data quality and underlying architecture and subscription systems and recommend future state operating model. Lead Data governance for our division
• Guide, educate and collaborate with global marketing teams to ensure we maximize our investments in this space and across teams
• Strong reporting skills to ensure that all investments are accountable to business outcomesJob Requirements:
  • Bachelor's degree required, preferably a degree in marketing (or business);
  • 3-5 years' experience with marketing automation and Salesforce.com - driving demand and leads
  • Success with segment targeting, engaging and building marketing conversations to conversion
  • Thrives with independence, entrepreneurial mindset with a passion for technology and integrating marketing with sales (systems and people)
  • Experience executing complex campaigns where email and active nurture is often a core component of a multi-pronged marketing strategy
  • Strong understanding of email and database marketing infrastructures and technologies, Salesforce, Pardot and Eloqua
  • Strong understanding of Google Analytics, SEM, SEO, Google Data Studio, Google Ads, Google Search Console
  • Ability to work with internal team members, LG Engineering, LG Marketing and LG Legal on project approvals
  • Proactive, self-motivated individual with the ability to work independently and manage multiple priorities
  • Preferred understanding of B2B sales and marketing strategies
  • Must have strong communication, influencing and executional skills, and a desire to work in a complex and challenging fast- paced environment;
  • Must be able to interact positively with internal stakeholders across functions and cultivate relationships within LGE US and with Headquarters teams
  • Must have strong analytical skills with extreme proficiency in Excel and PowerPoint, ability to deliver monthly / weekly reporting on activities
  • Social media platform and scheduling tools like Hootsuite experience a plusLG Electronics, USA Inc.; LG Mobilecomm USA, Inc., LG Mobile Research USA LLC, and Zenith Electronics LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the Company takes affirmative action to ensure that applicants are employed and employees are treated during employment without regard to any of these characteristics.

Keywords: LG Electronics U.S., Alpharetta , Digital Marketing Specialist, Advertising , Alpharetta, Georgia