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Senior Marketing Manager, Alliance

Company: LexisNexis Risk Solutions
Location: Alpharetta
Posted on: June 20, 2022

Job Description:

The Sr. Marketing Manager, Alliances is responsible for managing the partner channel including channel marketing strategy focused on strategic expansion of the LexisNexis Risk Solutions alliance network, initiatives supporting the growth of revenue within the existing partner space and sales enablement to support targeted market growth. This role is also responsible for initiating and executing fully integrated and innovative marketing programs to drive awareness, engagement, retention and product expansion efforts across our existing partner base for our overall portfolio of solutions.The successful candidate will manage all marketing activities including but not limited to (digital advertising, search, email, events, co-marketing programs and webinars), content development and promotion (blog, social, email, eBook, infographic, etc.), event experiences (logistics, contracting, communications and activation), retention activities and marketing communications for partner channel and overall solution messaging. This role will navigate a matrixed environment while collaborating closely with stakeholders across functional areas to achieve revenue and profit targets for key markets. The position reports to the Vice President, U.S. Integrated Marketing for the Business Services division.Accountabilities:

  • Develop a comprehensive partner marketing strategy inclusive of strategic plan development and execution of the plan
  • This role will build and maintain key alliance relationships; includes following established guidelines for co-branded marketing opportunities, creating a library of materials to support sales of products to partners, creating partner templates for sales of our products through both resellers and integrators and measuring marketing contribution to alliance pipeline and revenue
  • Ensure partner (including alliance, integrators and resellers) co-marketing information, processes, marketing materials and templates follow established guidelines
  • Partner with the global alliance team to identify and target net new alliance partners and execute multi-channel campaigns to motivate interest and educate targets on the benefits of becoming a LexisNexis Risk Solutions alliance partner
  • Create alliance-specific sales enablement materials to ensure alliance teams have the tools needed to communicate the unique value of LexisNexis Risk Solutions products and services
  • Own the strategy and end-to-end execution of ABM campaigns to drive adoption, retention and expansion through a mix of traditional and modern marketing tactics (including email, direct mail, user events, webinars, paid ads, etc.)
  • Create high impact messaging content that communicates the value of LexisNexis Risk Solutions portfolio including the solutions architecture to ensure partners and their customers see value in product investment and establish brand loyalty
  • Become the go-to expert in direct and indirect partner success stories to help create effective marketing assets (case studies, testimonials, videos) that can be leveraged in sales pitches and marketing campaigns; includes maintaining an internal library of up-to-date stats, quotes and references
  • Partner with Sales to identify top partners and cultivate champions including establishing partner marketing relationships
  • Work with various stakeholders for Alliance specific go to market product launches including development of marketing collateral, managing budget and analysis of marketing results
  • Will manage a marketing budget associated with the responsibility areas for this role
  • Other duties as assigned such as marketing deliverables for acquisition integration and product migrationsQualifications
    • 4-year college degree preferably in Marketing or Business, MBA preferred
    • A minimum of 7 years in marketing experience including 3+ years focused on partnership marketing initiatives required, B2B marketing or technology fields preferred
    • Strong competence in project management and organization with ability to handle multiple projects/deadlines
    • Analytical skills to determine marketing effectiveness and ROI of efforts
    • Strong attention to detail
    • Critical thinker and problem solver
    • Highly influential communicator with excellent written and verbal communication skills
    • Experience in working in a matrix environment with multiple stakeholders and partners
    • Experience with lead generation programs including use of marketing automation tools
    • Proficient with content development and management
    • Experience with digital and direct response marketing programs
    • Acumen in strategic planning and executing integrated marketing programs, campaigns and tactics
    • Experience with event planning and activation
    • Experience with agency management, creative oversight and contract negotiations
    • Self-starter and passionate with strong bias towards driving results
    • Proven ability to optimize programs to meet goals using analytics
    • Previous budgeting responsibility
    • Ability to travel as necessary

Keywords: LexisNexis Risk Solutions, Alpharetta , Senior Marketing Manager, Alliance, Advertising , Alpharetta, Georgia

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