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Sr. Manager of Content Strategy, Social Media

Company: eHire
Location: Alpharetta
Posted on: August 4, 2022

Job Description:

Are you self-starting and looking to build a marketing program from the ground up? We are experts in foot wellness. Our board certified specialists provide a caring service that addresses the foundation of our customers' health. After careful analysis and evaluation, our experts design truly custom orthotics and recommend advanced footwear just for our customers.

Your responsibilities

  • Plan & develop annual content calendars for both of our brands
  • Align content strategy with key business & marketing priorities: Tier 1 events, Tier 2 events, store openings, key product launches & sponsorships.
  • Create & design assets based on brand guidelines
  • Manage both organic social channels, as well as, paid promotion of content on these channels
  • Publish content on site via our CMS, content management system (WordPress), and other tools that aid the content planning and publication process.
  • Partnering with VP to develop and implement creative versioning to align custom messaging to our different customer segments
  • Partner closely with individual franchisees to improve their performance and proactively report on progress.
  • Track performance and report regularly on KPIs
  • Monitors budgets by comparing and analyzing actual results with plans and forecasts.
  • Accomplishes organizational goals by accepting ownership for accomplishing new and different requests.
    Hybrid role. Initially this is an in-office role as we get ramped up but the company is super flexible on hours / time in office vs WFH. Minimal travel. Great medical, 401K and vacation days.

    Your Experience & Capabilities
    • Bachelor's or master's degree in marketing or a related field
    • Content strategy & social media management
    • Setting up and optimizing social campaigns
    • Highly creative with experience in identifying target audiences and devising creative that engages, informs, and motivates
    • Experience with A/B and multivariate experiments
      We know confidence gaps and imposter syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply - we'd love to hear from you.

      A Human Approach to Staffing

      eHire is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Keywords: eHire, Alpharetta , Sr. Manager of Content Strategy, Social Media, Advertising , Alpharetta, Georgia

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