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Associate Media Manager

Company: The Home Depot
Location: Alpharetta
Posted on: September 24, 2022

Job Description:

Position Purpose:The Associate Media Manager is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.Major Tasks, Responsibilities & Key Accountabilities:

  • 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
  • 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
  • 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organizationNature and Scope:
    • This position typically reports to Manager or Media/Sr. Manager of Media
    • This position has 0 Direct ReportsEnvironmental Job Requirements:Environment:Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.Travel:No travel required.Standard Minimum Qualifications:
      • Must be eighteen years of age or older.
      • Must be legally permitted to work in the United States.Education Required:The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.Years of Relevant Work Experience: 3 yearsPhysical Requirements:Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.Preferred Qualifications:
        • 3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer
        • Previous experience with retail websites and analytics
        • Previous experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook experience with newer properties such as Pinterest and Twitter a major plus
        • Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
        • Presentation and writing skillsKnowledge, Skills, Abilities and Competencies:
          • Action Oriented
          • Collaborates
          • Drives Engagement
          • Communicates Effectively
          • Customer Focus
          • Drives Results
          • Manages Conflict
            Pay Rate: -

Keywords: The Home Depot, Alpharetta , Associate Media Manager, Advertising , Alpharetta, Georgia

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