Search Engine Marketing Manager

Company: LocumTenens.com
Location: Alpharetta
Posted on: March 20, 2023

Job Description:

LocumTenens.com has been leading the way in a booming healthcare industry since 1995. Locum Tenens is a Latin phrase meaning, "to substitute for." When hospitals are understaffed, they rely on us to find them the right temporary physicians to fill in when needed. Every associate at LocumTenens.com plays a role in getting patients seen, no matter what they studied in school or what their role is here. Located in Alpharetta, GA, we boast a state-of-the-art campus featuring world-class amenities.
There's nothing ordinary about a typical day here, take a look for yourself: https://share.vidyard.com/watch/VfMVtWsvT1pn4T6nvUZxn1.
We are a Jackson Healthcare company, the third largest healthcare staffing company in the U.S., serving more than 7 million patients in over 1,400 healthcare facilities.
The Search Engine Marketing Manager will be responsible for planning and executing paid search initiatives on a tactical and strategic level. The ideal candidate is data-driven, organized, has the capacity to manage multiple projects simultaneously and is comfortable with working in a fast-paced environment. As a SEM manager, you often review and analyze data created and compiled by fellow SEM colleagues to develop an overall online marketing strategy or campaign, refining keywords, language, layout and other content on a website. You work with other professionals, like SEO specialists, digital marketing managers, copywriters and advertising teams to build the best website to draw consumers. This position requires expert knowledge of SEO tools and processes as well as the ability to effectively communicate and teach search marketing concepts to marketing team members, cross functional teams, and business stakeholders
ESSENTIAL FUNCTIONS AND BASIC DUTIES:SEO/SEM Strategy and Management- 75%

• Develop advanced SEO strategy, including harnessing the insights of SEM, to meet immediate and long-term company goals.
• Build, launch, optimize, and maintain paid search campaigns for five (5) web properties
• Research and implement methods to increase website traffic, search engine optimization and compare the strategies of competitors.
• Coordinate paid search initiatives with other LT Marketing efforts to ensure consistent messaging
• Build marketing strategies to acquire clinicians and clients utilizing landing page
• Provide on-page optimization including keyword generation, page titles and meta descriptions, robots, and canonical tags
• Exhibit a mastery of technical SEO topics surrounding crawling, indexation, and ranking signals, both on and off site
  Reporting - 25%
  • Provide performance reporting and analysis on website KPIs and various marketing initiatives
  • Collaborate across departments on SEM initiatives
  • Collaborate with digital marketing team to orchestrate multi-channel campaigns
    KNOWLEDGE, SKILLS, AND ABILITIES
    • Ability to adhere to and exhibit the Company Values at all times
    • Working knowledge of Microsoft Word, Excel, PowerPoint, Outlook, and Teams
    • Working knowledge of Salesforce or relative CRM systems
    • Working knowledge of document management systems
    • Ability to effectively manage multiple competing priorities in a fast-paced environment
    • Excellent communication skills - both oral and written
    • Ability to build strong business relationships at all levels
    • Strong interpersonal skills
    • Strong attention to detail
    • Strong Organizational and time management skills
    • Ability to work independently and collaboratively
    • Solid critical thinking and creative problem-solving skills
    • Ability to consistently meet goals, commitments, and deadlines
    • Ability to work with sensitive information and maintain confidentiality
      KEY COMPETENCIES REQUIRED
      • Business Insight
      • Financial Acumen
      • Strategic Mindset
      • Action Oriented
      • Plans & Aligns
      • Drives Results
      • Collaborates
      • Communicates Effectively
      • Drives Vision and Purpose
      • Nimble Learning

Keywords: LocumTenens.com, Alpharetta , Search Engine Marketing Manager, Advertising , Alpharetta, Georgia