Marketing Director

Company: Pegasus Residential
Location: Alpharetta
Posted on: September 15, 2023

Job Description:

Marketing Director - multifamilyAt Pegasus, we know how valuable you are and we want to offer you a limitless career, not just a job.Our Marketing division is expanding just like the rest of the company, and we are looking for the most dynamic marketing unicorn to lead the charge. Are you equal parts left brain/right brain; analytical/creative but love to lead and grow? Then, keep reading.First of all, whats in it for you:

• This position is based out of the Alpharetta Corporate office and reports to our Senior Director of Property Marketing.
• Hybrid work schedule in office 3 days/remote 2 days per week.
• Competitive salary
• 100% company paid medical benefits
• 401k with match
• Generous PTO plan and 12 paid holidays
• Pet friendly environment! Yes, you can bring your dog (or cat or fish) to work.
• Upward mobility and significant career growth
• Fun, creative, fast-paced environment where you can thrive
• Great culture a place to have fun, be you, and get support!Job responsibilities:
  • Marketing plans - leveraging industry knowledge to help our properties and our customers
  • Demonstrate executive presence and high-end professionalism when interacting with clients and internal stakeholders
  • Focus on targeting budgeted occupancy and revenue by providing support, guidance and direction to a portfolio of multifamily assets through the development and implementation of strategic marketing programs.
  • Manage portfolio marketing strategies to support leasing efforts and occupancy goals.
  • Show initiative within the Marketing team to own respective portfolios and responsibilities for the best customer experience of all on-site teams and clients.
  • Develop and create marketing materials for potential new business and efficiently and effectively present materials and ideas at proposal meetings.
  • Collaborate with on-site associates to evolve innovative strategies based on market conditions and property data that will directly impact leasing velocity.
  • Prepare and launch effective advertising strategies and budgets.
  • Interpret analytics within reports to outline success or opportunities for improvement.
  • Create, troubleshoot, and provide support on Social Media platforms, Search Engine listings/business dashboards and map listings.
  • Regularly communicate with ownership groups, asset managers, and regional executive team members regarding marketing performance of any particular asset and / or overall portfolio.
  • Oversee and assist with new communities onboarding for marketing items; website, ILS, social, paid search, tracking numbers, copy, reputation and others marketing tools.
  • Mentor new associates and serve as internal support for feedback with leadership as appropriate.
  • Provide graphic design services and creative content creation.
  • Complete projects by coordinating with outside agencies, art services, printers, etc.
  • Prepare marketing plans in collaboration with Operations.
  • Manage all digital assets for each property. This includes photography, vector logos, 2D and 3D floor plan, and all related marketing materials.
  • Occasional travel to properties as directedQualifications:
    • Minimum five (5) years of applicable marketing experience, including two+ (2) years in multifamily.
    • Proven track record of achieving marketing goals and demonstrating results from previous positions.
    • Ability to work collaboratively across different departments.
    • Working knowledge and experience with:
    • Adobe Creative Suite (Illustrator, Photoshop, InDesign)
    • Canva
    • Microsoft Office Suite
    • Social Media platforms (Facebook, Instagram)
    • HubSpot (a plus)
    • Knock
    • RealPage / OneSite
    • Solid understanding of website design and user experience, including key drivers of business performance.
    • Strong understanding of paid digital marketing, strategic marketing strategies, and google analytics.
    • Strong written and verbal communication skills.
    • Experience implementing and maintaining performance tracking systems / methods

Keywords: Pegasus Residential, Alpharetta , Marketing Director, Advertising , Alpharetta, Georgia