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Marketing Communications Specialist

Company: Disability Solutions
Location: Alpharetta
Posted on: September 19, 2023

Job Description:

OverviewThe Marketing Communications Specialist helps plan and execute the marketing communications initiatives that support and align with the strategic goals of the company. Reporting to the Corporate Marketing Communications Manager, this highly visible role works closely with Corporate Communications, Product Marketing, and Commercial teams to amplify the Stryten Energy brand.Responsibilities

  • Support the execution of all day-to-day marketing communication activities from start to finish including product launches, direct marketing campaigns, customer communications, trade shows/customer events, website product content and marketing collateral content creation and maintenance.
  • Manage and coordinate the execution and logistics of trade shows and customer events to achieve business objectives.
  • Collaborate with company stakeholders to define the strategy and event requirements.Work closely with exhibit partners and internal team to design booth structure and graphics and manage event logistics.
  • Develop and manage a comprehensive event project plan for all setup tasks including communication, sponsorships, meeting schedules, hospitality events, promotional items, digital and printed support, etc.
  • Work as part of a team to develop compelling product content including marketing collateral, sales communications and customer communications.
  • Partner with product marketing and sales management to understand and plan for product launches, product enhancement rollouts, customer growth programs and initiatives.
  • Manage product related content and updates for customers and internal touch points as well as additional sales enablement support tools.
  • Position yourself as a "thought partner" to the leaders of the product segments in order to create market differentiation and value creation.
  • Lead the sourcing and acquisition of wearables and premium and promotional items for the company. Establish and manage relationship with chosen partner and develop and execute the company store.
  • Work closely with outside marketing service providers to manage inventories and provide best in class service to our company's stakeholders.
  • Help promote uniformity and consistency of brand across all of Stryten's business divisions and related companies.
  • Reconcile and track monthly marketing budget.
  • Execute and analyze marketing communications programs to ensure effectiveness. Provide metrics to determine effectiveness and recommendations for improvement.Qualifications
    • Bachelor's degree preferred in marketing, journalism or communications, and/or at least 3 years of proven experience in a fast-paced communications or marketing related environment. Previous trade show/event experience required.
    • Excellent written and verbal communication skills. Must be comfortable with communicating and presenting to all levels within the organization.
    • Previous experience coordinating with cross-functional departments like Product Marketing, Procurement, Engineering and Sales Departments.
    • Understanding of Graphic Design
    • Experience or knowledge of these tools: Smartsheet, Microsoft Office, Adobe Creative Suite.
    • Self-motivated, good at taking initiative and comfortable operating under a degree of ambiguity and work both independently and as part of a team.
    • Ability to prioritize work, handles multiple tasks simultaneously, set goals and meet deadlines while maintaining flexibility to re-assess and re-prioritize.
    • This role requires a high level of creativity, strategic thinking, attention to detail and project management skills.Travel, other requirements:
      • 25% travel, with occasional weekend work. EEO StatementStryten Energy is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.About StatementStryten Energy helps solve the world's most pressing energy challenges with a broad range of energy storage solutions across the Essential Power, Motive Power, Transportation, Military and Government sectors. Headquartered in Alpharetta, Georgia, we partner with some of the world's most recognized companies to meet the growing demand for reliable and sustainable energy storage capacity. Stryten powers everything from submarines to subcompacts, microgrids, warehouses, distribution centers, cars, trains and trucks. Our stored energy technologies include advanced lead, lithium and vanadium redox flow batteries, intelligent chargers and energy performance management software that keep people on the move and supply chains running. An industry leader backed by more than a century of expertise, Stryten has The Energy to Challenge the status quo and deliver top-performing energy solutions for today and tomorrow. Learn more at .

Keywords: Disability Solutions, Alpharetta , Marketing Communications Specialist, Advertising , Alpharetta, Georgia

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