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AVP, DSG Marketing Analytics (L11)

Company: Synchrony Financial
Location: Alpharetta
Posted on: December 9, 2018

Job Description:

Job Description:Role Summary/Purpose:This AVP, DSG Marketing Analytics role will lead strategic insights and analytics thought leadership to influence marketing strategies for Dick's Sporting Goods. This role will work closely with the analytics functional leaders to provide strategic analytics, campaign design and tracking and reporting for the Dick's Sporting Goods portfolio. They will also work closely with the client marketing team and the General Manager to promote sustainable growth of the portfolio, as well as deploy analytical insights and strategies around acquisition, early month on book, lifecycle, cross-sell and retention bases strategies.Essential Responsibilities:

  • Identify actionable profit-based marketing and product opportunities through customer analysis and data driven insights
  • Partner with Marketing, Risk, and Sales to develop integrated solutions to grow credit penetration and incremental sales and net income for multiple retail portfolios
  • Provide strategic thought leadership and influence SYF business leaders and client teams to implement marketing and product strategies based upon customer, financial and data driven insights
  • Develop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, channel optimization, product opportunities and cost/benefit analysis to review with client and GE marketing teams
  • Establish test and control strategies to measure bottom-line impact of targeting strategies by leveraging ALP and advanced analytical tools such as segmentation, and statistical models
  • Produce campaign analytics to track results of strategies deployed. Create \"test\" and \"learn\" culture through ongoing assessment of product and targeting strategies
  • Lead and prioritize workload of US based and offshore analysts to ensure high-quality execution and delivery of marketing analytics and MIS reporting
  • Act as a strategy and analytic consultant for large-scale initiatives, providing guidance and leadership for the design, analysis and measurement phases of the project
  • Perform other duties and/or special projects as assignedQualifications/Requirements:
    • Bachelor's degree, OR in lieu of degree, high school diploma and 9+ years of work experience in marketing analytics in the financial services, credit card and/or payments industry
    • 4+ years of progressive work experience, including:
      • 3+ years' experience within the financial services, retail or credit card payments
      • 3+ years using statistical analysis tools and data warehouse tools
      • Must be willing to travel up to 30% of the timeDesired Characteristics:
        • Proven hands-on experience utilizing SAS or SQL data mining skills
        • Strong understanding of targeting and segmentation, retail analytic tools and advanced skills using Excel and PowerPoint strongly preferred
        • Experience using external data sources to drive growth for clients
        • Strong marketing, creative and analytical skills
        • Ability to influence senior corporate decision makers
        • Excellent communication skills both written and verbal
        • Ability to innovate and find creative solutions to meeting business goals
        • Proven ability to work independently yet as key member and contributor to a broader teamEligibility Requirements:
          • You must be 18 years or older
          • You must have a high school diploma or equivalent
          • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the selection process
          • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
          • Effective 1-1-18, new hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must have at least a "consistently meets expectations" performance rating and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance requirement).Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Reasonable Accommodation Notice:
            • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
            • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.The salary range for this position is 70,,000.00 USD AnnualSalaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.Grade/Level: 11Job Family Group:Marketing

              Keywords: Synchrony Financial, Alpharetta , AVP, DSG Marketing Analytics (L11), Advertising , Alpharetta, Georgia

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