AlpharettaRecruiter Since 2001
the smart solution for Alpharetta jobs

Sr Bus Product Marketing Mgr

Company: Assurant
Location: Ellenwood
Posted on: October 23, 2019

Job Description:

What is a Sr. Business Product Marketing Manager?The Line of Business (LOB) Product Marketing Manager is responsible for helping to develop strategy and the value proposition for Business-to Business and Business-to-Consumer sales support materials, prospecting tools, and advertising planning for Assurant's Flood Solutions LOB.This position is responsible for helping drive sales and client and consumer satisfaction through effective marketing tools that support our brand, business line and geographic program objectives. - -The ideal candidate will partner with the business leaders, sales leaders and business development professionals in the creation of product marketing programs and activities, and the creation of specific support materials.Why You Should Consider This Role

  • You are authentic and love collaborating and building relationships with people
  • You value the autonomy to use common sense and good judgment to make decisions
  • You are detailed oriented and enjoy carrying processes through completion
  • You are accustomed to developing strategies, proposals and sales tools
  • You are comfortable dealing with multiple task and prioritizing
  • You go above and beyond in your role as a leader because you want to, not because you have to
  • You are a change agentWhat You Will Like
    • The people - we care
    • The diversity - every day is different
    • The excitement - we focus on 'What Matters Most' to our customers
    • The difference in the value Assurant places on strong leadership
    • The opportunity to learn, grow and advance within our fortune 300 global company
    • Competitive salaryResponsibilities
      • Help drive sales and client and consumer satisfaction through effective marketing tools that support our brand, business line and geographic program objectives. - -
      • Contributes to the development and implementation of an integrated marketing and communication strategy for assigned businesses.
      • Assists in the development of the product and business unit value proposition, go-to-market planning and the creation of a product marketing roadmap.
      • Develop product positioning and messaging that differentiates our products in the market
      • Create the sales tools that support the successful selling of our products and services.
      • As a member of the LOB marketing team, serves as the main contact on the development of point of sale planning and material development
      • Serves as the primary product marketing subject matter expert for Flood Solutions
      • Develops marketing plans and related collateral for product launches in partnership with COEs.
      • Works closely with COEs to ensure consistency in messaging and creative brand alignment on web, social, collateral and other channels.
      • In partnership with commercial teams, develop successful presentation materials and sales toolkits that effectively articulate our product value.
      • Responsible for overseeing related product advertising and media planning in partnership with the marketing COEs.
      • Define assets for and manages the digital asset library and toolkit for dealer clients. Works in partnership with creative services to create appropriate assets
      • Understand and monitor competitive products and positioning.
      • Work closely with business unit marketing team members and other marketing and communication teams to ensure consistency of message and tactics to drive growth.
      • Develop benchmark criteria/metrics to measure the efficiency and effectiveness of marketing
      • Develop and implement marketing plans to support web, sales materials, presentations and other collateral. -
      • Lead client marketing and collateral needs for Flood Solutions.What You Should Know About Us
        • Assurant, Inc. helps people protect what matters most to them
        • We have been around for a while with our roots tracing back to 1892
        • We are a Fortune 300 company employing approximately 15,000 people in 16 countries
        • We provide specialty protection products and related services to safeguard against risksThe Ideal Candidate Will Have
          • 10 + years of product marketing experience, preferably in B2B or B2B2C
          • Bachelors in marketing or other related fields is a plus
          • Strong leadership skills with the ability to build a trusting work environment
          • Strong interpersonal skills with the ability to inspire others
          • Exceptional verbal and written communication skills
          • Innovative thinker who anticipates and solves problems
          • Adapts and successfully leads others through change in a fast pace environment

Keywords: Assurant, Alpharetta , Sr Bus Product Marketing Mgr, Advertising , Ellenwood, Georgia

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Advertising Jobs

Marketing Automation Manager
Description: OverviewCheck Into Cash aspires to be an organization that reflects our greatest asset... Our people We believe that hiring the best talent leads to the creation of our greatest products and services.Are (more...)
Company: Check into Cash
Location: Cleveland
Posted on: 11/15/2019

Marketing Coordinator
Description: The Commercial Lines Marketing Coordinator will proactively and efficiently provide support services to Patra Select while adhering to Patra Select Servicing
Company: Patra Corp
Location: Atlanta
Posted on: 11/15/2019

Manager, Social Media Community Management
Description: Summary:Responsible for all strategic planning, execution and daily management of consumer-facing organic social media and digital programs. Partners with internal and external teams to develop content (more...)
Company: Serta Simmons Bedding, LLC
Location: Tucker
Posted on: 11/15/2019

Customs Entry Writer
Description: br br br Custom s Entry Writer in Atlanta, GA br br Due to outstanding growth, SBS Group of Companies is seeking a seasoned Custom s Entry Writer ready to hit-the-ground running. We are looking (more...)
Company: SBS Group of Companies / Superior Brokerage
Location: Atlanta
Posted on: 11/15/2019

Marketing Specialist
Description: The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong
Company: GETWELL Pharmacy
Location: Atlanta
Posted on: 11/15/2019

Marketing Assistant
Description: Omni International, located in Kennesaw, Georgia, is seeking a Marketing Assistant. br Omni International is a leading manufacturer of scientific equipment and consumables for the life science, pharmaceutical, (more...)
Company: Omni International, Inc.
Location: Kennesaw
Posted on: 11/15/2019

Marketing Manager
Description: The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our
Company: Bako Pathology
Location: Alpharetta
Posted on: 11/15/2019

Marketing Coordinator
Description: Industry: Manufacturing Manages Others: Not Specified Job Type: Marketing Experience: At least 3 years Post Date: 08/27/2019 Contact Information: Jose Lopez Major Function Experience managing social media (more...)
Company: toto
Location: Morrow
Posted on: 11/15/2019

Continuous Improvement & Reporting Analyst
Description: Looking for early in career 2-3 years out of school for springboard role inside publicly traded 1B , Global Manufacturer
Company: The Bolton Group
Location: Canton
Posted on: 11/15/2019

Email Marketing Specialist
Description: Email Marketing SpecialistHealthLink Dimensions, LLC Atlanta, GAJob Type: -Full-TimeSalary: -Competitive salary with Benefits package and 401 k Location: -Corporate officeHealthLink Dimensions, LLC (more...)
Company: HealthLink Dimensions, LLC
Location: Atlanta
Posted on: 11/15/2019

Log In or Create An Account

Get the latest Georgia jobs by following @recnetGA on Twitter!

Alpharetta RSS job feeds