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Sr Bus Product Marketing Mgr

Company: Assurant
Location: Ellenwood
Posted on: October 23, 2019

Job Description:

What is a Sr. Business Product Marketing Manager?The Line of Business (LOB) Product Marketing Manager is responsible for helping to develop strategy and the value proposition for Business-to Business and Business-to-Consumer sales support materials, prospecting tools, and advertising planning for Assurant's Flood Solutions LOB.This position is responsible for helping drive sales and client and consumer satisfaction through effective marketing tools that support our brand, business line and geographic program objectives. - -The ideal candidate will partner with the business leaders, sales leaders and business development professionals in the creation of product marketing programs and activities, and the creation of specific support materials.Why You Should Consider This Role

  • You are authentic and love collaborating and building relationships with people
  • You value the autonomy to use common sense and good judgment to make decisions
  • You are detailed oriented and enjoy carrying processes through completion
  • You are accustomed to developing strategies, proposals and sales tools
  • You are comfortable dealing with multiple task and prioritizing
  • You go above and beyond in your role as a leader because you want to, not because you have to
  • You are a change agentWhat You Will Like
    • The people - we care
    • The diversity - every day is different
    • The excitement - we focus on 'What Matters Most' to our customers
    • The difference in the value Assurant places on strong leadership
    • The opportunity to learn, grow and advance within our fortune 300 global company
    • Competitive salaryResponsibilities
      • Help drive sales and client and consumer satisfaction through effective marketing tools that support our brand, business line and geographic program objectives. - -
      • Contributes to the development and implementation of an integrated marketing and communication strategy for assigned businesses.
      • Assists in the development of the product and business unit value proposition, go-to-market planning and the creation of a product marketing roadmap.
      • Develop product positioning and messaging that differentiates our products in the market
      • Create the sales tools that support the successful selling of our products and services.
      • As a member of the LOB marketing team, serves as the main contact on the development of point of sale planning and material development
      • Serves as the primary product marketing subject matter expert for Flood Solutions
      • Develops marketing plans and related collateral for product launches in partnership with COEs.
      • Works closely with COEs to ensure consistency in messaging and creative brand alignment on web, social, collateral and other channels.
      • In partnership with commercial teams, develop successful presentation materials and sales toolkits that effectively articulate our product value.
      • Responsible for overseeing related product advertising and media planning in partnership with the marketing COEs.
      • Define assets for and manages the digital asset library and toolkit for dealer clients. Works in partnership with creative services to create appropriate assets
      • Understand and monitor competitive products and positioning.
      • Work closely with business unit marketing team members and other marketing and communication teams to ensure consistency of message and tactics to drive growth.
      • Develop benchmark criteria/metrics to measure the efficiency and effectiveness of marketing
      • Develop and implement marketing plans to support web, sales materials, presentations and other collateral. -
      • Lead client marketing and collateral needs for Flood Solutions.What You Should Know About Us
        • Assurant, Inc. helps people protect what matters most to them
        • We have been around for a while with our roots tracing back to 1892
        • We are a Fortune 300 company employing approximately 15,000 people in 16 countries
        • We provide specialty protection products and related services to safeguard against risksThe Ideal Candidate Will Have
          • 10 + years of product marketing experience, preferably in B2B or B2B2C
          • Bachelors in marketing or other related fields is a plus
          • Strong leadership skills with the ability to build a trusting work environment
          • Strong interpersonal skills with the ability to inspire others
          • Exceptional verbal and written communication skills
          • Innovative thinker who anticipates and solves problems
          • Adapts and successfully leads others through change in a fast pace environment

Keywords: Assurant, Alpharetta , Sr Bus Product Marketing Mgr, Advertising , Ellenwood, Georgia

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