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Marketing Manager

Company: BoxLock, Inc.
Location: Alpharetta
Posted on: January 16, 2020

Job Description:

If you live and breathe marketing, particularly for cutting-edge technology in logistics, supply chain and industrial IoT, we need to talk. BoxLock is looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels for our quickly growing enterprise business. - About BoxLock: BoxLock's inventory, access and security SaaS solutions integrate into existing supply chain and route management systems to help businesses make their supply chain more efficient, accountable and reliable at the point where assets are transferred. About the Role: BoxLock is seeking a marketer to manage our enterprise lead generation and marketing efforts. Responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Experience managing agencies or working at an agency is a plus. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels. This position will report directly to the Head of Growth. Responsibilities: Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Deploy successful marketing campaigns and own their implementation from ideation to execution Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Build strategic relationships and partner with key industry players, agencies and vendors Prepare and monitor the marketing budget on a monthly and annual basis and allocate funds wisely Oversee and approve marketing material, from website banners to hard copy brochures and case studies and trade show materials Measure and report on the performance of marketing campaigns, gain insight and assess against goals Analyze consumer behavior and adjust email and advertising campaigns accordingly Preferred qualifications: Minimum 1 - 3 years professional experience in marketing Demonstrable experience in marketing together with the potential and attitude required to learn Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate Solid knowledge of website analytics tools (e.g., Google Analytics) Experience in setting up and optimizing major PPC and Social Ad Platforms (Google, Facebook, LinkedIn, AdRoll, Amazon, etc) Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets A sense of aesthetics and a love for great copy and witty communication Up-to-date with the latest trends and best practices in online marketing and measurement Must be local to the Atlanta GA area. Relocation is not offered for this role.

Keywords: BoxLock, Inc., Alpharetta , Marketing Manager, Executive , Alpharetta, Georgia

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