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Marketing Content Manager

Company: Bako Diagnostics
Location: Alpharetta
Posted on: November 18, 2021

Job Description:

The Marketing Content Manager will serve as a key member of the Marketing Team. -(S)he will be responsible for developing campaigns, marketing materials, educational presentations, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the team. The Marketing Content Manager will collaborate cross-functionally, specifically with the marketing, sales, clinical and R&D teams.
Knowledge and Critical Skills/Expertise
3-5 years in marketing / product management
Strong writing and communication skills
Campaign and collateral development experience
Excellent PowerPoint / Excel / Microsoft Office skills
Experience with Marketing Automation software tool (Pardot or other)
Strategic thinking
Healthcare services, Med device, or pharma experience a plus
Lab, podiatry or dermatology experience a plus
Position Requirements
Minimum undergraduate degree; Major in Marketing, Business, or Sciences
Estimate 20% Travel as needed
Tasks, Duties, and Responsibilities
Interacts with physicians, employees and clients in a positive manner consistent with the mission and values of Bako Diagnostics.
Become subject matter expert in disease states and services
Develop content and overall marketing campaigns
Develop messaging for collateral; (work collaboratively with design and social media team members for layouts and finalization)
Manage collateral packaging and launch process
Work with advisory/consultant team on developing educational content
Conduct voice of customer / market research for marketing; additionally work with R&D on new product launch VOC
Coordinate with sales team on feedback and activities
Research and assess competitive landscape and market trends
Track and report on competitive intelligence and metrics for all brands and target markets
Support with Conference/Event planning and management
Manage projects and third party vendors

Keywords: Bako Diagnostics, Alpharetta , Marketing Content Manager, Executive , Alpharetta, Georgia

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