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Marketing Content Manager

Company: Bako Diagnostics
Location: Alpharetta
Posted on: January 16, 2022

Job Description:

The Marketing Content Manager will serve as a key member of the Marketing Team.(S)he will be responsible for developing campaigns, marketing materials, educational presentations, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the team. The Marketing Content Manager will collaborate cross-functionally, specifically with the marketing, sales, clinical and R&D teams.Knowledge and Critical Skills/Expertise

  • 3-5 years in marketing / product management
  • Strong writing and communication skills
  • Campaign and collateral development experience
  • Excellent PowerPoint / Excel / Microsoft Office skills
  • Experience with Marketing Automation software tool (Pardot or other)
  • Strategic thinking
  • Healthcare services, Med device, or pharma experience a plus
  • Lab, podiatry or dermatology experience a plusPosition RequirementsMinimum undergraduate degree; Major in Marketing, Business, or SciencesEstimate 20% Travel as neededTasks, Duties, and Responsibilities
  • Interacts with physicians, employees and clients in a positive manner consistent with the mission and values of Bako Diagnostics.
  • Become subject matter expert in disease states and services
  • Develop content and overall marketing campaigns
  • Develop messaging for collateral; (work collaboratively with design and social media team members for layouts and finalization)
  • Manage collateral packaging and launch process
  • Work with advisory/consultant team on developing educational content
  • Conduct voice of customer / market research for marketing; additionally work with R&D on new product launch VOC
  • Coordinate with sales team on feedback and activities
  • Research and assess competitive landscape and market trends
  • Track and report on competitive intelligence and metrics for all brands and target markets
  • Support with Conference/Event planning and management
  • Manage projects and third party vendorsby Jobble

Keywords: Bako Diagnostics, Alpharetta , Marketing Content Manager, Executive , Alpharetta, Georgia

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