Manager of Paid Search

Company: Applied Resource Group
Location: Alpharetta
Posted on: May 9, 2022

Job Description:

Applied Resource Group is looking for an experienced Manager of Paid Search to partner with collective Demand Generation teams in the activation of Paid Search Media. Key function is to collaborate with peer Managers across Media Strategy & Planning to maintain business outcomes/insights performance reporting and financial stewardship.RESPONSIBILITIES:Paid SearchResponsible for implementing, executing and continually optimizing effective paid search campaignsManage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automationBe prepared to activate against pre-aligned strategies, but also have influence on future strategies based on insights and/or shared learnings from internal peers inside biddable orgDemonstrates a "big picture" understanding of clients' marketing strategy that can be translated into Paid Search specific executionDevelop Search strategies and recommendations for annual and ad hoc plans.Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data setsAbility to pull data from Paid Search platforms quickly and efficientlyAdminister bid management tools to accurate pace daily paid search budgets; Implement and test strategies designed to increase conversion rates and continually improve CPA, CAC,CPSV and ROAS across national campaignsChannels you'll be expected to have deep experience with include Google Search, Microsoft Search, App Download and App Engagement Campaigns and Apple Search AdsWork with your team to ensure billing and budget pacing is handled accurately and on timeMentor, train, and develop Associate Managers on biddable team to continually strengthen the departmentAgency and Cross-Functional Internal Teams CollaborationExhibit confident communication skills with various internal leadership heads, including brand CMOs to effectively present tactical paid search plans and campaign status reports on a regular basis or as neededInterface with external/internal teams in managing requests concerning processes and deliverables. This will include but not be limited to internal brand and enterprise analytics teams and 3rd party auditorsPartner with Managers of MS&P and the agency relationship at the "pod" levelProvide insights on competitive tracking on a regular basis and/or as neededPartner with the media analytics team to measure impact of ongoing campaigns and overall planPartner Work closely with other internal departments to develop learning agenda and testing roadmap based on brands' objectives, insights, and key challengesEDUCATION QUALIFICATION:Required Minimum: Bachelor's degreeEXPERIENCE QUALIFICATION:5+ years of hands-on experience in SEM and / or biddable mediaDemonstrated experience in problem solving and managing multiple tasksREQUIRED KNOWLEDGE, SKILLS OR ABILITIES:Ability to lead teams and deliver resultsExcellent project management skills (proficiency in Excel/PPT/SharePoint will be key)Ability to balance multiple priorities and meet project deadlinesExcellent oral and written communication skillsAbility to lead and influence othersPersonal integrity, humility, an appreciation for the power of true teamwork, and a sense of humorSelf-starter personality who can operate with minimal supervision

Keywords: Applied Resource Group, Alpharetta , Manager of Paid Search, Executive , Alpharetta, Georgia