Digital Marketing Manager

Company: MSI International
Location: Alpharetta
Posted on: May 12, 2022

Job Description:

MSI is partnered with an incredible company This is a Marketing Manager role and is responsible for orchestrating demand generation strategies and plans cross-functionally in a distributed organization, working in partnership with sales, content marketing, product marketing and the network of our partners. The position will primarily focus on marketing to general contractor and subcontractor organizations within the commercial construction industry. Responsibilities Develop a deep understanding of our customers, products, their target market segments & audiences and how best to reach buyers throughout the customer journey Create, plan, and execute inbound and outbound marketing campaigns and account-based programs spanning digital, web, email, content, social and events to generate MQLs, optimize funnel performance and increase pipeline in assigned market segments Partner with our digital marketing agency to develop a cohesive digital strategy and testing within inbound and outbound channels including but not limited to SEO, SEM, paid social, display, remarketing and webinars Work closely with Sales Development to acquire and manage high-quality prospect databases and develop effective email and telemarketing outbound campaigns to these targets Collaborate with Sales, Product Marketing, Content Marketing and our partners to define content requirements to support lead generation efforts and ensure content plans are brought to life throughout the buyer journey Partner with Marketing Communications and digital agency to develop reporting and analytics metrics to forecast, measure, analyze and report the impact of demand programs and campaigns on MQL, pipeline, bookings and funnel velocity in assigned segments Qualifications 5 years of demonstrated success in marketing in a B2B SaaS company Experience with account-based marketing programs and the Enterprise SaaS sales cycle Experience with CRM and Marketing Automation Software (Salesforce and HubSpot is a plus) Demonstrated experience successfully working remote (for remote candidates) Bachelor---s degree in Business, Arts, Science or Engineering required; MBA is a plus

Keywords: MSI International, Alpharetta , Digital Marketing Manager, Executive , Alpharetta, Georgia