Digital Marketing Manager
Company: MSI International
Location: Alpharetta
Posted on: May 12, 2022
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Job Description:
MSI is partnered with an incredible company This is a Marketing
Manager role and is responsible for orchestrating demand generation
strategies and plans cross-functionally in a distributed
organization, working in partnership with sales, content marketing,
product marketing and the network of our partners. The position
will primarily focus on marketing to general contractor and
subcontractor organizations within the commercial construction
industry. Responsibilities Develop a deep understanding of our
customers, products, their target market segments & audiences and
how best to reach buyers throughout the customer journey Create,
plan, and execute inbound and outbound marketing campaigns and
account-based programs spanning digital, web, email, content,
social and events to generate MQLs, optimize funnel performance and
increase pipeline in assigned market segments Partner with our
digital marketing agency to develop a cohesive digital strategy and
testing within inbound and outbound channels including but not
limited to SEO, SEM, paid social, display, remarketing and webinars
Work closely with Sales Development to acquire and manage
high-quality prospect databases and develop effective email and
telemarketing outbound campaigns to these targets Collaborate with
Sales, Product Marketing, Content Marketing and our partners to
define content requirements to support lead generation efforts and
ensure content plans are brought to life throughout the buyer
journey Partner with Marketing Communications and digital agency to
develop reporting and analytics metrics to forecast, measure,
analyze and report the impact of demand programs and campaigns on
MQL, pipeline, bookings and funnel velocity in assigned segments
Qualifications 5 years of demonstrated success in marketing in a
B2B SaaS company Experience with account-based marketing programs
and the Enterprise SaaS sales cycle Experience with CRM and
Marketing Automation Software (Salesforce and HubSpot is a plus)
Demonstrated experience successfully working remote (for remote
candidates) Bachelor---s degree in Business, Arts, Science or
Engineering required; MBA is a plus
Keywords: MSI International, Alpharetta , Digital Marketing Manager, Executive , Alpharetta, Georgia
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here to apply!
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