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Digital Manager

Company: Atrium Hospitality Headquarters
Location: Alpharetta
Posted on: May 12, 2022

Job Description:

Primary Purpose:
The Digital Manager will be responsible for administering the company's digital strategies, marketing initiatives, reputation management and other marketing needs.

Work Performed:

The Digital Manager will be tasked with the following duties, responsibilities, and assignments:


-Provide eCommerce and digital marketing functional support for key hotels to include the preparation and execution of various marketing campaigns;
-Proactively evaluate, recommend, and implement strategies to improve individual hotel's top line revenue, web presence, and marketing performance;
-Ensure paid media accounts are funded based on designated schedule, and performing at an optimal level;
-Create performance reports to drive the action plan process that will increase the company's presence in all digital media areas. This includes organizing, formatting and consolidation of reports on all paid media efforts as well as write copy and strategic paid media ads based on the company's needs;
- Actively research and increase knowledge on brand and industry marketing, news, best practices, strategies, and tactics; present findings to corporate and/or hotels;
-Utilizing the company's tools and hotel brand tools, develop and execute targeted email campaigns following corporate and brand best practices;
-Partner with the Corporate Director, eCommerce Strategies with work streams to help meet revenue goals;
- Work with the eCommerce and Digital Coordinator to optimize websites of all the company's brands;
-Lead and conduct training for property level staff for eCommerce and digital marketing duties that cannot be completed remotely;
Any and all other work as required to complete the primary purpose of the position.

Keywords: Atrium Hospitality Headquarters, Alpharetta , Digital Manager, Executive , Alpharetta, Georgia

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