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Marketing and Training Director

Company: Wesley Apartments
Location: Alpharetta
Posted on: May 14, 2022

Job Description:

Wesley Apartment Homes is seeking a talented Marketing & Training Director with a passion for customer experience and service to join its marketing and operations team. This unique hybrid role will focus primarily on marketing efforts across the organization and will also provide extensive training for on-site employees. This individual will oversee all corporate and community-level strategic marketing and branding initiatives, ensuring that Wesley Apartment Homes remains at the forefront of emerging trends and technologies. Working closely with the Operations team, the Director of Marketing & Training will be responsible for optimizing marketing efforts across all communities to achieve occupancy goals, streamline processes, calibrate advertising expenses, reputation management, website and ILS audits, training compliance and leasing consultant performance monitoring, amongst other responsibilities. Our Marketing & Training Director role will provide the individual an opportunity to directly and measurably impact the success of the Operations team and the apartment communities across the portfolio and will also work with local staff to implement strategic campaigns that drive leads, leases, and retention. Continual training and follow-up will also help in ensuring success of these campaigns. ESSENTIAL DUTIES & RESPONSIBILITIES: -- Develop annual and short-term marketing plans -- Define and execute an integrated marketing platform, including but not limited to - digital marketing branding, promotions, social media, website, and online reputation -- Assist Operations team and Community Managers with community-level online reputation management by offering oversight, responses and solutions for improved ratings -- Research innovative marketing software and new technology for increased productivity, ease of use, cost effectiveness, or better resident experience -- Manage digital marketing touchpoints including website content and messaging, email, social media, Google My Business, SEO - SEM marketing, Facebook, Instagram, Yelp, etc. -- Perform market analysis and manage advertising expenses -- Continual website and ILS audits -- Help manage marketing vendor relationships -- Develop collateral material and signage by working with preferred vendors and ensuring on-time, on-budget, and strategic delivery -- Respond to marketing-related Help Desk issues -- Build reports that track key performance indicators for our communities -- Architect and coordinate Employee Events, Residents events, and other key group functions. -- Initiate branding strategy for new-construction - lease-up projects. EDUCATION & EXPERIENCE REQUIRED: -- 3 years--- experience in marketing and training. Familiarity with the multifamily and/or hospitality industries preferred -- BA degree in advertising, marketing, communications, or a similar course of study -- SEO/SEM experience -- Analytical skills to forecast and identify marketing trends and challenges -- Entrepreneurial spirit; a desire to constantly learn and grow in a rapidly changing environment -- Ability to identify trends, craft a story, present solutions and execute plans -- High personal motivation, self-management, and detail-orientation; ability to take responsibility in meeting deadlines and making progress without direct supervision -- Strong communications skills; both verbal and written -- Ability to present and train in classroom settings, as well as on-site one-on-one training -- Flexibility and adaptability in responding to new assignments and challenges in a fast-paced but friendly, family-oriented environment

Keywords: Wesley Apartments, Alpharetta , Marketing and Training Director, Executive , Alpharetta, Georgia

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