Marketing & Communications Manager
Company: Crane Co.
Posted on: June 24, 2022
Crane Currency is looking to fill a -Marketing & Communications
Manager -Job. -This is a great opportunity to take part -in meeting
the growth targets of Crane Authentication, by expanding the
capabilities of its marketing department through an increased
digital network and customer engagement, generation of targeted
collateral and in-person event participation.
The Marketing Manager is responsible for: -
Solicit, vet and coordinate resources to organize customer and
channel partner outreach campaigns, including professional
branding, advertising, and targeted co-promotion, e.g., with
channel partners and customers; in virtual and in-person industry
events; support Marketing and Business Development Directors in the
creation of annual marketing budgets.
Drive the creation of engaging business collateral and digital
media content, including the development of a content pipeline with
the use of external vendors, Crane's subject matter experts, and
Marketing. -Publish appropriate digital content with appropriate
frequency to the website(s) and company social media platforms in
accordance with the marketing strategy and targets. - -
Collect and analyze analytics for findings that underpin actionable
recommendations for new/revised content and network engagement to
deepen and extend customer awareness. -Analyze competitors'
(existing and emerging) digital and in-person marketing activities
and report findings for ongoing improvement to Crane campaigns.
Apply experience to execute targeted customer outreach and
co-promotion campaigns via email, website, social media platforms,
customer portal and in-person events.
Support the 24/7 operation of craneauthentication.com through
direct, knowledgeable, and regular exchanges with Crane IT,
applying oversight and guidance as needed. Ensure functionality of
content that is current, accurate, and attractive. Ensure evolving
compliance/security requirements are understood, planned for and
implemented effectively and in a timely manner.
- BS degree and 7 years relevant work experience in planning,
coordinating, and successfully executing marketing initiatives in
support of launching new products or product lines
- MS degree with a minimum 5 years relevant work experience
- Demonstrated experience in managing the coordination of vendors
and associates across a diversity of marketing activities to
achieve business goals.
- Must have excellent oral and written communication
- A good level of proficiency in Spanish and/or French can be
useful and considered a plus.
- MS Office, including Excel, PowerPoint, Word, WordPress,
Photoshop, InDesign, Premiere Pro CC, SharePoint
- Analytical tools for the collection, review and analysis of
digital traffic and engagement.
- Salesforce CRM experience is a plus
- Exhibit good interpersonal skills to get along with co-workers
and outside vendors
- Communicate clearly to deliver vital information to upper-level
- Work seamlessly and productively with outside vendors towards
- High level of initiative, including the ability to anticipate
- Passionate about continuously improving the customer
- Occasional domestic and international travel in support of
customer and/or industry events, approximately once per calendar
quarter, or 10% of work time.
- Driver's license and means to travel to division/company and
- All applicants must be a United States citizen demonstrating
suitability for a Position of Public Trust
Crane offers competitive pay, world class benefits, 401k match, a
-bonus program and much more. - -Qualified candidates are invited
to apply at: - www.CareersAtCrane.com
SUITABILITY AND BACKGROUND INVESTIGATION REQUIREMENTS: -The final
offer of employment will be subject to the applicant's successful
completion of a background investigation and favorable
adjudication. Failure to successfully meet these requirements will
be grounds for disqualification in the hiring process. The
background investigation process conducted by Crane and our U.S.
Government Agency customers is very thorough. Therefore it is
imperative that applicants exercise candor and honesty when
answering background questionnaires, especially as it relates to
arrest, employment, education, finances, illegal drug use, and/or
other criminal history. Falsification discovered in security
documents or during the background investigation process may result
in an immediate negative suitability determination.
Crane is a Drug Free Workplace
Equal Opportunity/Affirmative Action Employer M/F/Vet/Disab
Keywords: Crane Co., Alpharetta , Marketing & Communications Manager, Executive , Alpharetta, Georgia
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