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Marketing & Communications Manager

Company: Crane Co.
Location: Alpharetta
Posted on: June 24, 2022

Job Description:

Crane Currency is looking to fill a -Marketing & Communications Manager -Job. -This is a great opportunity to take part -in meeting the growth targets of Crane Authentication, by expanding the capabilities of its marketing department through an increased digital network and customer engagement, generation of targeted collateral and in-person event participation.
The Marketing Manager is responsible for: -



  • Solicit, vet and coordinate resources to organize customer and channel partner outreach campaigns, including professional branding, advertising, and targeted co-promotion, e.g., with channel partners and customers; in virtual and in-person industry events; support Marketing and Business Development Directors in the creation of annual marketing budgets.


  • Drive the creation of engaging business collateral and digital media content, including the development of a content pipeline with the use of external vendors, Crane's subject matter experts, and Marketing. -Publish appropriate digital content with appropriate frequency to the website(s) and company social media platforms in accordance with the marketing strategy and targets. - -


  • Collect and analyze analytics for findings that underpin actionable recommendations for new/revised content and network engagement to deepen and extend customer awareness. -Analyze competitors' (existing and emerging) digital and in-person marketing activities and report findings for ongoing improvement to Crane campaigns. Apply experience to execute targeted customer outreach and co-promotion campaigns via email, website, social media platforms, customer portal and in-person events.


  • Support the 24/7 operation of craneauthentication.com through direct, knowledgeable, and regular exchanges with Crane IT, applying oversight and guidance as needed. Ensure functionality of content that is current, accurate, and attractive. Ensure evolving compliance/security requirements are understood, planned for and implemented effectively and in a timely manner.


    Qualifications:

    • BS degree and 7 years relevant work experience in planning, coordinating, and successfully executing marketing initiatives in support of launching new products or product lines
    • MS degree with a minimum 5 years relevant work experience preferred
    • Demonstrated experience in managing the coordination of vendors and associates across a diversity of marketing activities to achieve business goals.
    • Must have excellent oral and written communication skills
    • A good level of proficiency in Spanish and/or French can be useful and considered a plus.
    • MS Office, including Excel, PowerPoint, Word, WordPress, Photoshop, InDesign, Premiere Pro CC, SharePoint
    • Analytical tools for the collection, review and analysis of digital traffic and engagement.
    • Salesforce CRM experience is a plus
    • Exhibit good interpersonal skills to get along with co-workers and outside vendors
    • Communicate clearly to deliver vital information to upper-level management
    • Work seamlessly and productively with outside vendors towards project deadlines
    • High level of initiative, including the ability to anticipate next steps
    • Passionate about continuously improving the customer experience
    • Occasional domestic and international travel in support of customer and/or industry events, approximately once per calendar quarter, or 10% of work time.
    • Driver's license and means to travel to division/company and vendor locations
    • All applicants must be a United States citizen demonstrating suitability for a Position of Public Trust

      Crane offers competitive pay, world class benefits, 401k match, a -bonus program and much more. - -Qualified candidates are invited to apply at: - www.CareersAtCrane.com
      SUITABILITY AND BACKGROUND INVESTIGATION REQUIREMENTS: -The final offer of employment will be subject to the applicant's successful completion of a background investigation and favorable adjudication. Failure to successfully meet these requirements will be grounds for disqualification in the hiring process. The background investigation process conducted by Crane and our U.S. Government Agency customers is very thorough. Therefore it is imperative that applicants exercise candor and honesty when answering background questionnaires, especially as it relates to arrest, employment, education, finances, illegal drug use, and/or other criminal history. Falsification discovered in security documents or during the background investigation process may result in an immediate negative suitability determination.
      Crane is a Drug Free Workplace
      Equal Opportunity/Affirmative Action Employer M/F/Vet/Disab
      #LINKEDIN

Keywords: Crane Co., Alpharetta , Marketing & Communications Manager, Executive , Alpharetta, Georgia

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