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E-Commerce Associate Director

Company: Verizon Communications
Location: Alpharetta
Posted on: July 29, 2022

Job Description:

Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect across the globe. We're a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward - and you can too. Dream it. Build it. Do it here.What you'll be doing...Visible & YouNamed one of Fast Company's Most Innovative Companies and "Best Telecom Brand" in Adweek's Challenger Brand Awards, Visible is on a mission to reimagine what wireless should be: simple, accessible, and inclusive. Visible is the first all-digital wireless carrier in the US, which means we have no stores, no call centers, and no paper bills, allowing us to pass our savings to our members. We have built our member experience around communities and challenging the traditional family plan model in the industry - and we're having a lot of fun doing it.Visible is a division of Verizon, but operates uniquely inside the larger entity, taking all the best elements of startup scrappiness - disruption, innovation, and culture - while leveraging the assets and benefits of the larger corporation's backing. No single day feels the same at Visible. If you're someone who'd thrive in this entrepreneurial environment and embraces the challenge of delivering the best experience to our members in the simplest ways (knowing that simple requires a lot of work behind-the-scenes), check us out at https://visible.com. We are Visible.In this hybrid role, you'll work from home with occasional in-person training and meetings. We are hiring in the following locations: Denver CO, Dallas TX, Alpharetta GA, Irvine CA, Basking Ridge NJ and New York City.We are seeking a collaborative and execution-oriented leader for our E-Commerce Associate Director.This role requires a visionary leader who has demonstrated experience creating and delivering seamless experiences with the goal of educating and inspiring prospective members while driving high conversion rates and sales. You'll be responsible for acquiring new customers and driving conversion. You'll also be responsible for partnering with leadership and cross-functional teams in order to further grow the business, both in membership and revenue, through a mix of brand messaging (value proposition, offer), promotional online strategies, merchandising, optimization (SEO), testing and real-time marketing programs across Visible.com, our mobile app and partner sites.You will be responsible for building and leading a high-performing team. You'll be responsible for establishing a plan to increase orders and optimize conversion rates. You will require technical depth and expertise of the end-to-end user-journey.

  • Develop and execute innovative growth strategies to grow our member base.
  • Lead acquisition strategies and optimize ROI across all acquisition channels.
  • Develop insights and data-driven acquisition strategies across the most important audiences.
  • Brief and collaborate with internal creative teams on content development to support growth marketing initiatives.
  • Build high trust and maintain strong relationships with stakeholders and partners, including senior leaders, across the company.
  • Hire, manage, and develop a team of high-performing growth marketers, creating an environment that encourages personal growth and operational excellence.
  • Provide mentorship and strategic guidance to direct reports while continually assessing the existing team to identify specific organizational needs (resources, tools, etc.).
  • Lead, develop, and create a culture of testing and experimentation to innovate on how we drive business growth and acquisition. Bias to action to implement learnings and continue to test new ideas, digital marketing strategies, and technologies to ensure the best possible user experience.
  • Share performance results regularly with the executive leadership team.
  • Develop and optimize campaigns and channel strategy across Visible.com, SEO, merchandising, and real-time marketing.
  • Ability to see trends and understand the competitive landscape while differentiating Visible in the market-place.
  • Collaborate with the leadership team across CX and engineering to build and integrate Martech tools and support new product launches.What we're looking for...You'll need to have:
    • Bachelor's degree or four or more years of work experience.
    • Six or more years of relevant work experience.
    • Three or more years of experience managing a team.Even better if you have:
      • Eight or more years of experience in Growth Marketing or eCommerce.
      • Knowledge of technical concepts and the ability to actively participate in technical discussion, identify requirements and ask questions to ensure the right outcomes.
      • Problem solving skills and ability to hone in on where best to focus the team's effort (e.g. ability and interest in prioritizing ruthlessly).
      • Effective communication and stakeholder management skills at the senior leadership level, as well as with cross-functional teams.
      • Analytical skills with demonstrated experience turning data into actionable insights as well as bringing together qualitative, competitive, and other information to inform creative and product direction.
      • Knowledgeable, familiar, passionate, and have experience leading a Growth Marketing team.
      • People management experience with a passion for coaching your direct reports.
      • Ability to weigh competing priorities, manage tradeoffs and evaluate opportunistic new ideas with stakeholders, driving to consensus while maintaining a clear focus on overarching business priorities.
      • Capability to thrive in a start-up paced environment: love dealing with a fast pace, changing needs, and limited resources.
      • Test and learn mindset with the ability to adapt and solve problems.
      • Strong leadership skills with the ability to drive projects in a cross-functional org.
      • Knowledge of the customer journey and ability to optimize funnel performance.
      • Consumer insights experience revealing powerful and actionable information about your target audience and the ability to tap into those insights to build compelling landing pages.
      • Ability to inform and influence decisions with strong communication skills and communicate data with storytelling.We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.NYC candidates: Verizon requires new hires to be fully vaccinated against COVID-19 for onsite and hybrid NYC roles. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons). Additional information will be provided during the hiring process.Our credo is at the core of the
        V team culture.

Keywords: Verizon Communications, Alpharetta , E-Commerce Associate Director, Executive , Alpharetta, Georgia

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