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AVP, Audience Manager - Personalization

Company: Synchrony Financial
Location: Alpharetta
Posted on: July 31, 2022

Job Description:

Job Description: Role Summary/Purpose: Synchrony is continuing to build a world class Performance Marketing Organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Within this agency, our Measurement Team is focused on providing analytics and insights to support data-driven decision making across all channels and customer touchpoints. The AVP, Audience Management Platforms will manage the audience performance measurement processes for all business across the enterprise. Developing and enhancing audiences targeting processes for personalized, omni-channel communication strategies. This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We re proud to offer you choice and flexibility. Essential Responsibilities

  • Experience with hands-on implementation & use of emerging customer-centric technologies and capabilities including identity management, data onboarding, Personalization, 1st party / 2nd party / 3rd party data systems (e.g., CDP, DMP, Google Marketing Platfrom, data exchanges)
  • Manage processes to identifying key behaviors, attributes, and segmentation methodologies using various data sources and tools to produce profiles and dashboards
  • Generate audience analysis to make data-driven recommendations to optimize strategies across channels acting as a consultant with business stakeholders to help them understand what profiles, metrics and analysis will offer them
  • Provide thought leadership in evaluating audience profiles, trends, and optimization opportunities to drive growth and minimize risk
  • Serve as Marketing s foremost expert on execution and data processes associated with audience creation and data onboarding
  • Manage and explore innovations to introduce new audience building strategies, tools, capabilities enhancements, solve data gaps, and process inconsistencies
  • Manage and develop partnership with cross functional teams, establishing a strong communicative and collaborative atmosphere, to understand their business needs and goals
  • Help govern audience creation across multiple digital marketing platforms, ensuing the proper settings and segmentation are in place, the use of automation, and the timely delivery to various publishers/destinations
  • Perform other duties and/or special projects as assigned Qualifications/Requirements:
    • Bachelor Degree or, in lieu of degree, a high school diploma/GED and 6 years of database marketing, marketing analytics or digital-audience experience
    • 5+ years of digital experience, to include (can be concurrent):
      • 4+ experience working directly within large-scale Digital Platforms, including but not limited to digital and onboarding platforms (ex. Google Marketing Cloud, LiveRamp, Dynamic Yield, Salesforce, etc)
      • 3+ years experience in direct digital audience creation, selection and segmentation
      • 3+ years experience with the digital marketing landscape including display, mobile, video and email
      • Mentoring/training of junior teammates
      • 2+ year experience as a Business Analyst ( BA ) or similar role; analyzing information, evaluating opportunities/solutions and communicating across organizations. Desired Characteristics:
        • Deep understanding and subject matter expertise of Digital Marketing Platforms, taxonomy, personalization and omni-channel strategies
        • Extensive experience with database management and segmentation tools/languages (ex. SAS, SQL, Unix) with consideration to data governance and data hygiene/quality/controls is highly desired
        • Background in database marketing segmentation platforms and digital marketing stack implementations.
        • Comfort with massive data sets, complex segmentation structures and striated campaign strategies.
        • Familiarity with leading-edge data mining techniques and analytic platforms to feed a strong data management foundation
        • Experience in Agile methodologies, processes and mindset
        • Highly motivated, assertive self-starter with the ability to work autonomously or as a strong team participant
        • Demonstrated ability to creatively solve problems, develop new tactics and address implementation obstacles
        • Experience with R, Python is highly desirable
        • Experienced with consumer financial services, ideally with exposure to credit card marketing or retail marketing, and familiar with consumer protection, privacy and related laws and policies
        • Ability to provide analytic support including pulling data, preparing analysis, interpreting data, making strategic recommendations, and presenting to client/product teams
        • Experience measuring marketing campaigns and interpreting results
        • Ability to clearly explain technical and analytical information (verbally, written, and in presentation form) and summarize for key stakeholders Eligibility Requirements:
          • You must be 18 years or older
          • You must have a high school diploma or equivalent
          • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
          • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
          • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don t meet the time in position or performance expectations).Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Reasonable Accommodation Notice:
            • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
            • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.The salary range for this position is 75,,000.00 USD AnnualSalaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.Grade/Level: 11 Job Family Group:Marketing

Keywords: Synchrony Financial, Alpharetta , AVP, Audience Manager - Personalization, Executive , Alpharetta, Georgia

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