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Senior Digital Marketing Manager

Company: PHASE Scientific Americas
Location: Alpharetta
Posted on: August 6, 2022

Job Description:

PHASE Scienti---c is a high-growth biotech company with a mission to inspire a new state of health. Founded and led by Dr. Ricky Chiu, UCLA-trained bioengineer, Adjunct Associate Professor at CUHK and Outstanding Young Persons of Hong Kong, PHASE Scientific has a team of 200 across Hong Kong, Shenzhen and Southern California. We provide novel diagnostic tools and services for cancer and infectious diseases with our proprietary technologies.
PHASE Scientific has been a pivotal force in supporting the fight against COVID-19 through its full range of testing products and services (PCR community testing, INDICAID rapid test kits and INDICAID lab testing services). To date, PHASE has conducted over 3 million PCR tests and sold over 30 million INDICAID rapid test kits in over 30 countries.
Overview: As the lead for digital marketing team, this position will be responsible for online marketing strategy formulation and deployment and online marketing campaign plan and execution.
Description:

  • Be the guardian of company's digital platforms including website, e-commerce sites (Shopify enabled official shop and Amazon), email campaigns and social media accounts
  • Create, schedule, and manage content for social media platforms on an ongoing basis.
  • Develop digital marketing strategies and content to increase brand awareness and boost sales
  • Plan and execute digital campaigns and advertising to improve traffic, engagement and sales conversion against goals (ROI and KPIS)
  • Manage digital agency and oversee SEO/SEM to improve website viewer and engagement performance
  • Adhere and manage monthly budgets that align with company budget, while pacing and forecasting trends.
  • Analyze campaign performance metrics (CPA/CTR/CPC) and identify A/B test opportunities to increase efficient gains, and decrease cost per acquisition.
  • Track, analyze and report online traffic and sales performance and formulate an effective content plan and user journey to optimize and improve overall success of campaigns
  • Collaborate closely with digital marketing agencies and other partners
    Requirements:
    • Bachelor's degree or above in marketing or a related field
    • At least 5-8 years of working experiences in digital marketing, including content marketing, social media marketing and performance marketing
    • Hands-on experience on SEM/SEO, website and marketing analytics tools
    • Highly self-motivated and able to work under fast-paced and agile environment
    • Strong analytical skills with problem-solving mindsets and attention to details
    • Previous experience in Shopify and Amazon is preferred
    • Proven history of running marketing A/B tests and tracking data to summarize results to forecast and execute suggestions.
    • Proficient in Adobe Creative Suite, Primarily Premiere and Photoshop is preferred
    • Proficiency with Google Analytics and web analysis tool
    • Strong communication skills (written and verbal proficiency) and project management skills

Keywords: PHASE Scientific Americas, Alpharetta , Senior Digital Marketing Manager, Executive , Alpharetta, Georgia

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