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Marketing Manager

Location: Alpharetta
Posted on: August 7, 2022

Job Description: was just named #5 on AJC's Top Workplaces in Atlanta!
The Field Marketing Manager is responsible for the execution of marketing programs to generate new business, drive cross sell/upsell opportunities, and help advance existing opportunities for the sales teams within assigned divisions. Reporting to the Field Marketing Director, this individual will partner closely with the sales and recruiting teams and the broader marketing department to drive marketing strategy.

  • Create demand and retention strategies that align with sales and recruiting teams
  • Interface with Sales to determine sales enablement needs
  • Work with Marketing to develop tactical plans, including campaigns, programs, and content
  • Work with sales and marketing leaders to ensure team is operating within budgetInsights
    • Analyze pre-determined KPIs with sales team leadership and adjust programs as needed
    • Work with data team to generate insights about marketing directionSales Enablement
      • Communicate campaign deliverables, objectives, and timelines to teams
      • Provide support for successful program adoption
      • Work with sales operations team to align marketing objectives with sales initiativesMarket Research and Intelligence
        • Understand and translate the industry landscape and key issues and monitor trends
        • Define market opportunities
        • Work with sales team to learn specialty-specific market challenges
        • Proactively address market trends and competitive activity
          • Bachelor's degree or equivalent experience required
          • 3+ years of experience in marketing, brand management, and/or sales enablement
            • MS Word, Excel, PowerPoint, Outlook, Teams
            • Understanding of demand generation strategies and tactics
            • Excellent written and verbal communication skills
            • Ability to perform market and competitive research
            • Ability to build strong business relationships
            • Analytical and problem solving skills
            • Ability to consistently meet goals, commitments, and deadlines
            • Ability to balance multiple competing priorities
              Please check out our company by clicking on the link:

Keywords:, Alpharetta , Marketing Manager, Executive , Alpharetta, Georgia

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