Senior Product Manager, Content

Company: PlayOn
Location: Alpharetta
Posted on: May 3, 2025

Job Description:

The Content Product Manager is responsible for overseeing the development, optimization, and strategic deployment of systematically generated content across all product surfaces. This includes content used for customer engagement, B2C marketing campaigns, and core platform experiences. The role ensures that content is effectively structured, delivered, and repurposed to maximize user engagement, conversion, and retention.This position will serve as a key liaison between Product, Engineering, Corporate Marketing, and B2C Marketing, aligning content generation and distribution with overall business objectives. While the Content Product Manager does not own custom content creation or brand creative strategy, they will work closely with stakeholders to ensure that content workflows, automation, and syndication are efficient and impactful.The Outcomes You'll Deliver

• Increase in engagement metrics (views, watch time, click-through rates) for systematically generated content.
• Growth in conversion rates from automated content-driven marketing campaigns.
• Efficiency improvements in content generation workflows (e.g., reduced manual effort, increased automation).
• Improved alignment between content output and business objectives (subscriptions, ad revenue, user engagement).
• Reduction in time-to-market for new content automation initiatives.Why This Role MattersThis role is critical to scaling NFHS Network's content ecosystem efficiently while aligning content strategy with revenue and engagement goals. By streamlining systematic content generation, optimizing syndication, and integrating content into B2C marketing efforts, the Content Product Manager will help drive subscription growth, audience retention, and platform engagement at scale.In This Role, You Can Expect To Be Responsible For
• Content Strategy & Governance
• Define and implement a content framework for systematically generated content, ensuring scalability and reusability across all product surfaces.
• Collaborate with B2C marketing and corporate marketing to align content output with audience segmentation, marketing objectives, and product positioning.
• Work closely with the owner of the marketing content calendar to ensure proper integration of systematic content into campaign planning and execution.
• Establish content quality standards (metadata, tagging, accessibility, performance tracking) to ensure consistency and compliance with platform guidelines.
• Content Pipeline & Automation
• Lead the systematic generation, transformation, and delivery of content across: live and on-demand video experiences, automated highlight clips and video summaries, scores, schedules, and play-by-play data, and data-driven editorial and engagement content.
• Define product requirements for content automation, working closely with engineering to develop and optimize workflows.
• Oversee content ingestion, normalization, and syndication processes to ensure seamless content distribution across platforms (web, mobile, streaming apps, email, social media, and marketing campaigns).
• Cross-Functional Collaboration
• Act as the primary interface between product and engineering to define scalable solutions for systematic content production.
• Partner with corporate marketing and B2C marketing to ensure generated content supports user acquisition, engagement, and retention initiatives.
• Work closely with data and analytics teams to refine personalization and recommendation algorithms for content distribution.
• Align with customer support, operations, and content moderation teams to ensure content compliance and a seamless user experience.
• Performance Optimization & Insights
• Define key metrics and KPIs to measure content engagement, conversion impact, and ROI.
• Utilize A/B testing and user behavior insights to optimize content presentation across different surfaces.
• Work with analytics teams to improve content personalization and distribution algorithms based on user preferences and engagement trends.To Thrive in this Role, You Have
• 5+ years of experience in content product management, digital media, or a related field.
• Strong understanding of automated content workflows, data-driven content strategies, and content syndication.
• Experience collaborating with engineering teams to define requirements for content pipelines, APIs, and automation tools.
• Familiarity with marketing technology (MarTech) stacks, CRM integrations, and personalization engines.
• Analytical mindset with experience using data-driven decision-making to optimize content effectiveness.
• Ability to manage cross-functional initiatives across product, marketing, and engineering.
• Deep knowledge of consumer-facing content platforms, particularly in media, sports, or streaming.How You Play
• Ownership over Participation- You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
• Team over Stars- You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
• Growth over Comfort- You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
• Fairness over Popularity- You approach decisions with a scientist's mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others' perspectives, and manage emotions in decision-making.Company OverviewPlayOn is a dynamic growth-stage company dedicated to championing the spirit of play in the high school space. Backed by KKR, our family of brands-including GoFan, NFHS Network, and MaxPreps-empowers schools with innovative solutions and exceptional service. Our fan engagement platform is the only one that offers event ticketing, streaming, fundraising, concessions, merchandise sales, and website management in one place. We save administrators time so they can focus on what truly matters: supporting the students, staff, and fans who bring their programs to life.Trusted by thousands of schools across the country, we're here to help create more instant replays, hold-your-breath moments, last-minute comebacks, and games you want to watch over and over again.When being there means everything, we make sure you never miss a moment.Why you'll love working at PlayOnProduct, potential, and people. We're a leader in the high school event space, constantly evolving our product to meet the needs of administrators. We focus on solving real challenges, learning quickly, and creating impactful solutions.This is a growth-stage company, meaning your contributions have real impact. You'll have opportunities to grow your skills, tackle meaningful problems, and make a difference in the lives of schools and the students and fans they serve.Our culture is built on accountability, collaboration, growth, and fairness. We don't just show up-we show up for each other. Everyone wears the same jersey, and we play hard, make the extra pass, and cheer one another on. Losses teach us, challenges motivate us, and persistence drives us forward. We value integrity over shortcuts, choosing to do what's right even when it's hard. Together, we strive to be better every day-because we know that's how we win as a team.The Benefits We Offer
• Multiple medical insurance plans to choose from
• Dental, vision life and disability insurance
• Employee Emergency Fund
• Company equity (stock options)
• Open PTO policy
• 401K plan with company match
• Hybrid/flexible work environmentNote: Must be a full-time employee to participate in the company's employee health benefit plan. Part-time employees and interns are not eligible to participate.
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Keywords: PlayOn, Alpharetta , Senior Product Manager, Content, Executive , Alpharetta, Georgia