VP of Marketing
Company: Software Services, Alpharetta, GA
Posted on: February 14, 2019
We are looking for a strategically-oriented rock star who takes pride in creating results as a leader, collaborator and individual contributor.
Your Mission: Accelerate Company’s market share and growth through thoughtful strategy, planning and execution.
The role will be responsible for leading Company’s Marketing group and function. This includes development, planning, and execution of Company’s corporate marketing and communications initiatives. Additionally, the position will lead the strategy and execution of thought leadership, content creation, target market engagement, opportunity acceleration programs, customer programs and events.
The leader will play an important role in telling the Company story to build brand awareness and engagement in the market to targets that include, but are not limited to: prospective customers (a range of personas), employees and potential employees, analysts, etc.. The right individual for the position should have experience working cross-functionally to develop strong messages and bring those messages to market through a cohesive marketing & communications plan, leveraging a variety of channels and media strategies.
This position will report directly to the Chief Revenue Officer.
Really cool stuff you get to do in this role: Accelerate growth of an innovative, high-growth SaaS company Help build not just a company, but a new market Be a storyteller: simplify and explain how Company solves real industry and customer problems Make an immediate impact Drive compelling, strategic marketing and communications plans that make an authentic impact Work with, lead and inspire passionate, talented colleagues What you will accomplish in this role:
Through thoughtful business planning, collaboration and execution, accelerate Company’s growth.
Corporate Marketing & Communications Strategy Oversee the corporate marketing & communications strategy for the company to reach key audiences: target market customers, analysts, current and future employees Develop and execute a plan to reach these audiences through a combination channels and media strategies Develop and execute a plan to elevate the Company’s market presence and thought leadership Establish key success metrics and track progress on a consistent basis Messaging, Content Creation & Distribution Drive evolution of company messaging, including tailoring the message to resonate with various personas and audiences Develop corporate messaging guidelines to ensure consistent internal and external communication Oversee the development of compelling and engaging content that’s applied through a variety of channels and media Work closely with the Marketing team and others in the company to create a content calendar to address key target audiences.Establish key success metrics and track progress on a consistent basis Oversee the development of press releases, managing edits and approvals before release; collaborate with partners on development of joint press releases where appropriate Collaborate with People Operations team on Internal Communications Develop customer story platforms and success stories, trends and news pitches to differentiate Company in the marketplace Work closely with cross-functional team members to develop and oversee social media strategy, award submissions, case studies, and other public-facing materials Events, Sponsorship & Awards Develop an events strategy and plan that builds on current initiatives and capitalizes on opportunities Develop innovative customer awards programs New Opportunity Engagement Through a variety of strategies and tactics and target personas, engage target market accounts with compelling reasons on “why” they should consider change Conversion (partner with Sales & Product) Through a variety of strategies and tactics and target personas, develop and execute buyers journey programs Retention (partner with Success Management, Sales & Product) Through a variety of strategies and tactics and target personas, develop and execute customer journey programs What you bring you to the table:
Skills Strategic mindset with a strong curiosity – distill information to create concise, compelling and authentic messaging, thought leadership, content, etc. Entrepreneurially minded, with a ‘roll up your sleeves’ attitude – must be able to “do” as well as lead Ability to maintain a positive attitude and provide/receive direct performance feedback Strong results orientation (significantly improves all facets of Marketing) Analytical, top-down problem solver Team leadership – creates a fast-paced, high-performance culture Collaboration and influence Passion for developing, and experience managing and developing strong internal talent Ability to create and manage a multi-pronged marketing & communications program that generates measurable gains in awareness,engagement, and conversion Exemplary messaging, writing and editing skills, with the ability to write for diverse audiences Executive-facing confidence and ability to work collaboratively with many different colleagues and business partners, including proven experience with executive leadership and other functions Customer and partnership-oriented mindset Self-motivated, confident, proactive, and highly organized Experience Bachelor’s degree required, MBA preferred Minimum 10 years of consulting, corporate strategy and/or marketing experience Experience running marketing for a high-growth SaaS company Deep experience in Corporate Marketing and Communctions strategy development and execution Experience in new market or category creation a plus
Keywords: Software Services, Alpharetta, GA, Alpharetta , VP of Marketing, Executive , Alpharetta, Georgia
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