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Senior Brand Manager - Consumer Brands

Company: Neenah
Location: Alpharetta
Posted on: August 17, 2019

Job Description:

Neenah Fine Paper & Packaging is actively searching for a Senior Brand Manager for Neenah Consumer Brands. The Senior Brand Manager is responsible for building the brand strength of the Astrobrights and Southworth Brands (Both Category Leaders) while accomplishing set KPIs to contribute to overall topline and bottom line annual sales goals. The Sr. Brand Manager will lead the marketing team and work closely with sales to create and oversee the execution of a multi-year brand strategy, growth through new markets, as well as lead the annual marketing plans to continually drive brand awareness, engagement and conversion as defined by KPIs. The Sr. Brand Manager is responsible for managing direct reports and/or may be accountable for multiple brands and sub-brands. If you have the passion to bring new products to market, a track record of increasing market share while building brand equity, and are a strategic thinker who can envision and create brand revisions and targeted brand campaigns, we'd like to meet you. Neenah has built a tradition of innovation, service and growth since its founding in 1873 and we create value by improving the image and performance of everything we touch. We do that by providing real world solutions for brand owners that grow top and bottom line sales. Based in Alpharetta, GA with R&D and manufacturing facilities in the United States, United Kingdom, the Netherlands and Germany, Neenah is a publicly traded company and a global leader serving customers across 6 continents in more than 80 countries. We are a leading manufacturer of both specialty, performance-based products that serve a variety of end markets, and premium fine papers and packaging used to convey and enhance image through unique colors, textures, and finishes. Neenah presents true, varied and exciting choices that are both environmentally and aesthetically exceptional through sound environmental practices at our manufacturing facilities.

  • Act like a business owner, assisting in delivery of overall business results including P&L targets (growth and profit), competitive market performance and brand health measures
  • Lead innovation development going into "New to Neenah Categories", new market channels, and Customer Channels from concept creation, product & brand positioning, cross-functional team leadership, launch planning, through to in-market execution.
  • Lead omni-channel new product launches and assess performance in market and adjust as needed to ensure successful delivery of business objectives
  • Create compelling category and brand presentations for top retailers
  • Represent the brand at key customer meetings
  • Drives key brand, category or portfolio initiatives that effectively reach and connect with target consumers
  • Lead a team of direct reports, build development plans and support growth of team
  • Assist in the development of go-to-market strategy for key channels to drive brand success with priority customers
  • Leads integrated marketing planning process and sets marketing strategy for the annual planning process for the brands (includes identifying white space and blue ocean opportunities to strategically grow the business)
  • Executes off-line and on-line marketing plans & campaigns to generate strong brand affinity with target consumers through point-of-purchase materials, merchandising, sales collateral, social media, digital marketing, e-commerce, video and digital media.
  • Leverages marketing mix analysis and other data analytics to improve performance in market and build annual plan
  • Leads strategic agency partners and works with internal marketing services department to develop multi-channel advertising campaigns Skills
    • Business Development: Ability to identify opportunities and gaps and show a holistic understanding of the business and key insights needs to help us transform
    • Collaboration: Develop and leverage relationships with key stakeholders to improve our brands and our business
    • Drive for Results: Passion to win while creating value for our brands, our customers and key stakeholders
    • Analytic Skills: Ability to analyze quantitative and qualitative data to identify financial trends, opportunities and gaps, and apply those learnings to business strategies.
    • Start Up Mentality: Has growth mindset and ability to make decisions without information, and pioneer into new spaces to grow our brands long term.
      • Bachelor's Degree or advanced degree in marketing, communications, business or equivalent subject matter
      • Minimum 5 - 10 years in brand, marketing or channel experience with a focus on brand leadership, new business development, building & leading teams & digital marketing/Social media.
      • Must be adaptable with ability and willingness to efficiently manage multiple priorities and demands that continuously shift in a dynamic and fast paced environment
      • Communication Skills: Strong communication skills, written and oral across all levels of the organization and comfortable presenting in front of senior leadership and to key retail customers.
      • Analytic Skills: Ability to analyze quantitative and qualitative data to identify trends, opportunities and gaps
      • Experience working with major retailers highly preferred
      • Travel Requirements: Up to 15%

Keywords: Neenah, Alpharetta , Senior Brand Manager - Consumer Brands, Executive , Alpharetta, Georgia

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