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Brand Program, Lead

Company: Siemens
Location: Alpharetta
Posted on: December 5, 2019

Job Description:

Education - Master's Degree Skills - Communication Skills Knowledge for the world of tomorrow. The world never stands still. And new challenges arise every day. We see this as an opportunity to rise to them. For example, by asking: how can people's lives be improved? In Tokyo or Tallinn, Marrakech or Miami. Help us look for the right answers. Let's develop together what will be important tomorrow. With a passion for questioning things, for supplying ideas, intelligently driving things forward, and taking things into ones own hands. All with the goal of helping society move towards a more intelligent future. Be it with technologies that reduce carbon emissions in cities or hyper-intelligent robots. This is why we motivate our employees to pursue their projects with fervor, to analyze and question things. This is how we are able to tackle the most important projects and push them forward together. Welcome to our world. What part will you play? - In your new role you lead the brand program team, shaping the future of a brand program in the digital age. - You are an integral part of the brand strategy and program leadership team: You report to and work closely with the team-lead on various strategic projects and initiatives aimed at shaping the future of our organization. - Further, you champion cross-functional, agile work processes and support internal change management efforts. - You redefine how Siemens approaches brand programs by putting a fresh lens on how to tell the story of Siemens' work in a way that's unexpected, human, relatable and doesn't diminish the scale and importance of what Siemens enables through its technologies. - You build world-class audience-centric integrated programs with an emphasis on digital and deftly understand the intersection of strategy, brand building and innovation in nurturing passionate, loyal customers and support growth. o You use data to inform key strategic and program decisions to drive interest, customer acquisition, engagement and increased lifetime value. o You leverage audience insights, market research, journey maps (mental model diagram, spatial maps, ecosystem models, etc.), marketing automation and other tools to gain deep understanding and visualization of audience interests, desires and behavior, then identify, prioritize and execute program against them. - itionally, you drive a proactive approach to monitoring and measuring brand programs in coordination with relevant internal and external partners, including the development of KPI frameworks and reporting dashboards. - The development and implementation of innovative digital approaches by strategically observing external marketing and digital trends is also part of your responsibilities. - Finally, you support the evolution of the brand pyramid including the vision, promise ('Ingenuity for Life'), values and attributes, benefits as well as positioning. What you need to make real what matters. - The basis of your success is a master's degree in Business Studies, Marketing or Corporate Communications. - You have 10 plus years of professional experience in the field of strategic brand communications and digital communications. - Expert with change management in the digital age. - Your experience in leading virtual teams and strong interest in being a 'servant leader' distinguishes you. - You have strong relationship and stakeholder management skills as well as first-hand experience working with stakeholders at all levels, up to the C-suite level and you bring the necessary confidence to drive your project to success. - An international mindset, your deep intercultural understanding and experience working with broadly dispersed teams to your profile. - You think strategically, are solutions-oriented, have a can-do attitude and a collaborative mindset and possess exceptional communication skills. - Business fluent in German as well as itional languages (e.g., French, Portuguese, Mandarin, Arabic) are an asset. Job ID: ****** Organization: Communications Company: Siemens Corporation Experience Level: Experienced Professional Job Type: Full-time Equal Employment Opportunity Statement Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, protected veteran or military status, and other categories protected by federal, state or local law. EEO is the Law Applicants and employees are protected under Federal law from discrimination. To learn more, Click here. Pay Transparency Non-Discrimination Provision Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.

Keywords: Siemens, Alpharetta , Brand Program, Lead, Other , Alpharetta, Georgia

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