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Company: Emerald
Location: Alpharetta
Posted on: June 6, 2021

Job Description:

Emerald is seeking a Business Development Manager to drive tradeshow sales within our Construction, Military, and Medical portfolio. This position will own Business Development for Medtrade East and West, the largest tradeshows in the U.S. focused exclusively on the home medical equipment market; National Pavement Expo, which targets leading brands from the paving and pavement maintenance industry; and the Marine Military Expos, three events held on base to showcase the latest technology, equipment, and training capabilities.

As a true Hunter, the Business Development Manager is responsible for sourcing sales leads through active outreach. After identifying potential targets, this role will vet and qualify leads before facilitating a seamless transition to our Account Executive team to close the sale. The Business Development Manager will need to craft a custom pitch for each lead, demonstrating how Emerald's event portfolio and audience can provide a unique business solution for clients.

The best candidate for this position will be an experienced Hunter who is comfortable working in a fast-paced, rapidly changing environment. We're seeking someone creative, resilient, and detail-oriented to represent our brands with a consultative sales style. In addition, the Business Development Manager must be able self-motivated and have the ability to work independently to meet and exceed sales development goals.

+ Proactively source and generate sales leads using social media and CRM tools

+ Curate and maintain prospect lists to fold into the qualification cycle and generate leads

+ Perform due diligence for all sales leads generated internally through marketing initiatives

+ Conduct research and needs assessments with potential clients to determine fit and potential for success

+ Act as an internal consultant for prospective leads to assist in determining ability to deliver ROI

+ Take a creative and resourceful approach to find and generate interest in prospective clients

+ Consistent communication with marketing teams to stay in tune with business development strategies for the brands and provide feedback on marketing effectiveness

+ Gain and maintain an understanding of market needs to present relevant products and/or services to prospective customers

+ Lay out a clear transition plan for qualified leads to Account Executives for close

+ Effectively use internal sales tracking systems to monitor growth and performance in designated products and services

+ A./B.S. degree preferred

+ Minimum of 3 years of business development experience

+ Experience in the events/tradeshow industry preferred

+ Experience with Salesforce or similar CRM required

+ Strong outbound telemarketing and phone sales experience a plus

+ Strong track record of acquiring and closing new business

+ Creative with sales approach, and able to solve tough problems

+ Excellent verbal and written communication skills, with the ability to effectively convey Emerald's value proposition to new customers

+ Computer literate in all aspects of Microsoft office

+ Ability to travel as required


Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers' businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit

ID: 2021-1205

External Company URL:

Street: 1145 Sanctuary Parkway, Suite 355

Keywords: Emerald, Alpharetta , 2021-1205, Other , Alpharetta, Georgia

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