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Director Product Marketing

Company: Veeam
Location: Alpharetta
Posted on: June 6, 2021

Job Description:

Everything's in place for you to win at Veeam - the global leader in Modern Data Management. We provide trusted back-up solutions that deliver cloud data management and protection, keeping the world moving for over 400,000 customers including the vast majority of Fortune 500 companies. We're extremely successful: a billion-dollar company and Leader in the Gartner Magic Quadrant that's won over 200 top industry awards. But we're always looking forward. Everyone here plays a part in finding new opportunities and winning new deals, and you'll be backed by a best-in-service product and an unrivalled reputation for delivering customer satisfaction.

Ultimately though, we grow together, so we'll support you fully to be successful in your role. We'll invest in you through our on-demand learning systems. Mentoring, training and coaching will help you to find your feet, take big challenges in your stride and perform at your best. There are acceleration programmes that could propel you further forward than you imagined. And whether it's learning additional skills, gaining a new experience or taking the next step in your career, there will be lots of scope for development.

All this in a place where people talk from the heart. We have a culture of focus and excellence. We encourage innovation and iteration. And since our achievements are tangible, we can keep it real and be genuine with each other. We're inclusive, diverse, open and honest people who collaborate, support each other and have fun together. And we're nimble enough for people to speak up. We play to win; we're competitive, hungry and driven, but we remain humble. If that's you, get ready to do Veeamazing things.

  • 10+ years product marketing experience in the B2B space
  • Passionate storyteller who can articulate both verbally and in writing a compelling vision
  • Strong technical acumen with ability to quickly synthesize technical content into 'positioning' for non-technical audiences and craft messaging that connects with both internal stakeholders and customers
  • Self Starter who can identify gaps and manage multiple initiatives simultaneously and energetically pursue them to completion
  • Driven Leader who is comfortable in a start-up like environment and who can operate independently to build out new programs and initiatives for an emerging segment
  • Team player with Customer-first mentality who can work across an organization to build a plan, get alignment and execute it
  • Remote: Comfortable working remotely in a distributed, highly-effective global team with willingness to travel up to 15%

At Veeam, we are in search of a Director Product Marketing Manager to drive our overall Veeam Platform story focused on the Enterprise and upper commercial markets, including use case level marketing and the Executive Decision Maker audience GTM strategy. Reporting to the VP of Product Marketing, you will be responsible for shaping Veeam's overall messaging and positioning, turning individual product level messaging into cohesive platform and use case level stories, and lead the go to market strategy for Veeam's expansion into the enterprise space including both Executive and Technical decision makers. In this role you will lead a team and partner closely with our Product leaders, Sales leaders, Technical Evangelists and Brand and Campaigns teams.

  • Develop product positioning that differentiates Veeam by understanding customer needs, product roadmap, market trends, and competitive forces for growing the enterprise base
  • Plan and execute product/feature launches across cross-functional teams (spanning Product Management, Marketing, Support, Service, Sales, Channels) and related sales enablement
  • Collaborate with Sales to understand & support ongoing enablement, and maximize impact of messaging for the enterprise audience
  • Build "first and best" content in the forms of presentations, battle cards, white papers, Messaging and positioning, etc. that will be used by sales (direct and channel) for positioning Veeam to prospects and customers
  • Develop messaging, positioning, sales and customer facing collateral for the Veeam Availability Platform in coordination with your peers in the PMM and Product teams
  • Develop and own GTM strategy for the enterprise audience, including both executive and technical decision makers in coordination with Sales and Enablement teams
  • Co-creation with your campaigns counterpart of an integrated marketing plan that drives pipeline and bookings for the enterprise
  • Lead a team of marketers focusing on Verticals, Security, Research, Community initiatives and Enablement
  • Own Vertical specific content for Financials, Healthcare, Retail and other strategic efforts worldwide
  • Be knowledgeable in Account Based Marketing and own the relationship with campaigns and digital marketing for growing the Veeam Platform

Keywords: Veeam, Alpharetta , Director Product Marketing, Other , Alpharetta, Georgia

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