Product Marketing Manager
Company: 3M Companies
Location: Alpharetta
Posted on: June 8, 2021
|
|
|
Job Description:
Job Description: Product Marketing Manager Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact
on your professional and personal life, so it's equally important
you know that the company that you choose to work at, and its
leaders, will support and guide you. With a diversity of people,
global locations, technologies and products, 3M is a place where
you can collaborate with 96,000 other curious, creative 3Mers. "For more than 30 years at 3M, I've seen firsthand how it's a
place where curious, creative and collaborative people thrive and
build a rewarding career. As a leader in this company, my goal is
to ensure each 3Mer sees and feels the positive impact we're making
around the world" - Mike Roman, chief executive officer and
chairman of the board at 3M This position provides an opportunity to transition from other
private, public, government or military environments to a 3M
career. The Impact You'll Make in this Role As a Product Marketing Manager, you will have the opportunity to
tap into your curiosity and collaborate with some of the most
innovative and diverse people around the world. Here, you will make
an impact by: Utilizing subject matter expertise, lead the development of
marketing message and content: build, refine and clearly articulate
compelling and effective messaging, positioning, and
differentiation for the clinician solutions speech-driven and
radiology portfolios to create and project manage a diverse range
of high-quality marketing assets, such as brochures, case studies,
email campaigns, etc. Using customer insights and market intelligence to develop a
comprehensive strategic marketing plan for existing product
portfolio and for new product launches while also telling
compelling client stories to highlight value delivered to
market. Creating and executing persona- and workflow-based marketing
tactics, with solid understanding of buying decision makers and
user of the company's clinician solutions portfolio (focused on
speech-driven and imaging solutions). Managing the execution, reporting, follow-up and adjustment of
marketing plan tactics. Your Skills and Expertise To set you up for success in this role from day one, 3M requires
(at a minimum) the following qualifications: Bachelor's Degree or higher (completed and verified prior to
start) from an accredited university OR High School Diploma/GED or
higher from an accredited institution and a minimum of twelve (12)
years in Healthcare Information Technology) in lieu of the
bachelor's degree education requirement Seven (7) combined years in Product Marketing, Marketing
Management, Marketing Communications and/or Strategic Marketing or
equivalent fields Additional qualifications that could help you succeed even
further in this role include: Masters degree in marketing, communications, HIM, HIT Minimum of seven (7) years of combined marketing experience in
Product Marketing, Marketing Management, Marketing Communications
or Strategic Marketing A minimum of three (3) years in marketing healthcare IT
solutions, especially clinician facing technologies Solid understanding of clinical documentation systems
(especially EHRs, RIS, PACS) and workflows, physician and
radiologist workflows and concerns, Broad knowledge of the healthcare space and healthcare IT
industry, with deeper understanding of clinical documentation
workflows, goals, frustrations, etc. Deep understanding of issues relating to physicians, clinical
documentation, assistive technologies Experience with sales and marketing reporting platforms like
Salesforce, Adobe Analytics, Power BI, Eloqua, etc. Location: 3M HIS Office Location or Remote Travel: May include up to 25% domestic Relocation Assistance: May be authorized Must be legally authorized to work in country of employment
without sponsorship for employment visa status (e.g., H1B
status). Supporting Your Well-being 3M offers many programs to help you live your best life - both
physically and financially. To ensure competitive pay and benefits,
3M regularly benchmarks with other companies that are comparable in
size and scope. Resources for You For more details on what happens before, during and after the
interview process, check out the Insights for Candidates page at
3M.com/careers. Learn more about 3M's creative solutions to the world's problems
at www.3M.com or on Twitter @3M. Responsibilities of this position include that corporate
policies, procedures and security standards are complied with while
performing assigned duties. 3M is an equal opportunity employer. 3M will not discriminate
against any applicant for employment on the basis of race, color,
religion, sex, sexual orientation, gender identity, national
origin, age, disability, or veteran status. Please note: your application may not be considered if you do
not provide your education and work history, either by: 1)
uploading a resume, or 2) entering the information into the
application fields directly. 3M Global Terms of Use and Privacy Statement Carefully read these Terms of Use before using this website.
Your access to and use of this website and application for a job at
3M are conditioned on your acceptance and compliance with these
terms. Please access the linked document by clicking here, select the
country where you are applying for employment, and review. Before
submitting your application you will be asked to confirm your
agreement with the terms.
Keywords: 3M Companies, Alpharetta , Product Marketing Manager, Other , Alpharetta, Georgia
|
Click
here to apply!
|
