Product Marketing Manager
Collaborate with Innovative 3Mers Around the World
Choosing where to start and grow your career has a major impact
on your professional and personal life, so it's equally important
you know that the company that you choose to work at, and its
leaders, will support and guide you. With a diversity of people,
global locations, technologies and products, 3M is a place where
you can collaborate with 96,000 other curious, creative 3Mers.
"For more than 30 years at 3M, I've seen firsthand how it's a
place where curious, creative and collaborative people thrive and
build a rewarding career. As a leader in this company, my goal is
to ensure each 3Mer sees and feels the positive impact we're making
around the world" - Mike Roman, chief executive officer and
chairman of the board at 3M
This position provides an opportunity to transition from other
private, public, government or military environments to a 3M
The Impact You'll Make in this Role
As a Product Marketing Manager, you will have the opportunity to
tap into your curiosity and collaborate with some of the most
innovative and diverse people around the world. Here, you will make
an impact by:
Utilizing subject matter expertise, lead the development of
marketing message and content: build, refine and clearly articulate
compelling and effective messaging, positioning, and
differentiation for the clinician solutions speech-driven and
radiology portfolios to create and project manage a diverse range
of high-quality marketing assets, such as brochures, case studies,
email campaigns, etc.
Using customer insights and market intelligence to develop a
comprehensive strategic marketing plan for existing product
portfolio and for new product launches while also telling
compelling client stories to highlight value delivered to
Creating and executing persona- and workflow-based marketing
tactics, with solid understanding of buying decision makers and
user of the company's clinician solutions portfolio (focused on
speech-driven and imaging solutions).
Managing the execution, reporting, follow-up and adjustment of
marketing plan tactics.
- Leveraging a strong understanding of speech, NLP, machine
learning and related technologies to drive thought leadership in
technology-driven solutions to combat burning industry issues and
deliver cutting-edge content.
Your Skills and Expertise
To set you up for success in this role from day one, 3M requires
(at a minimum) the following qualifications:
Bachelor's Degree or higher (completed and verified prior to
start) from an accredited university OR High School Diploma/GED or
higher from an accredited institution and a minimum of twelve (12)
years in Healthcare Information Technology) in lieu of the
bachelor's degree education requirement
Seven (7) combined years in Product Marketing, Marketing
Management, Marketing Communications and/or Strategic Marketing or
- Three (3) years in marketing healthcare IT solutions,
especially clinician facing technologies
Additional qualifications that could help you succeed even
further in this role include:
Masters degree in marketing, communications, HIM, HIT
Minimum of seven (7) years of combined marketing experience in
Product Marketing, Marketing Management, Marketing Communications
or Strategic Marketing
A minimum of three (3) years in marketing healthcare IT
solutions, especially clinician facing technologies
Solid understanding of clinical documentation systems
(especially EHRs, RIS, PACS) and workflows, physician and
radiologist workflows and concerns,
Broad knowledge of the healthcare space and healthcare IT
industry, with deeper understanding of clinical documentation
workflows, goals, frustrations, etc.
Deep understanding of issues relating to physicians, clinical
documentation, assistive technologies
Experience with sales and marketing reporting platforms like
Salesforce, Adobe Analytics, Power BI, Eloqua, etc.
- Key characteristics include strategic thinker, creative,
collaborative, knowledgeable, action-oriented, clear writing and
messaging ability, fast learner, strong business acumen,
outstanding influencing skills and excellent presentation
Location: 3M HIS Office Location or Remote
Travel: May include up to 25% domestic
Relocation Assistance: May be authorized
Must be legally authorized to work in country of employment
without sponsorship for employment visa status (e.g., H1B
Supporting Your Well-being
3M offers many programs to help you live your best life - both
physically and financially. To ensure competitive pay and benefits,
3M regularly benchmarks with other companies that are comparable in
size and scope.
Resources for You
For more details on what happens before, during and after the
interview process, check out the Insights for Candidates page at
Learn more about 3M's creative solutions to the world's problems
at www.3M.com or on Twitter @3M.
Responsibilities of this position include that corporate
policies, procedures and security standards are complied with while
performing assigned duties.
3M is an equal opportunity employer. 3M will not discriminate
against any applicant for employment on the basis of race, color,
religion, sex, sexual orientation, gender identity, national
origin, age, disability, or veteran status.
Please note: your application may not be considered if you do
not provide your education and work history, either by: 1)
uploading a resume, or 2) entering the information into the
application fields directly.
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