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Digital Audience Insights and Optimization Strategist III

Company: CirrusLabs
Location: Alpharetta
Posted on: January 13, 2022

Job Description:

We are CirrusLabs. Our vision is to become the world's most sought-after niche digital transformation company that helps customers realize value through innovation. Our mission is to co-create success with our customers, partners and community. Our goal is to enable employees to dream, grow and make things happen. We are committed to excellence. We are a dependable partner organization that delivers on commitments. We strive to maintain integrity with our employees and customers. Every action we take is driven by value. The core of who we are is through our well knit teams and employees.

You are the core of a values driven organization. You have an entrepreneurial spirit. You enjoy working as a part of well-knit teams. You value the team over the individual. You welcome diversity at work and within the greater community. You aren't afraid to take risks. You appreciate a growth path with your leadership team that journeys how you can grow inside and outside of the organization. You thrive upon continuing education programs that your company sponsors to strengthen your skills and for you to become a thought leader ahead of the industry curve. You are excited about creating change because your skills can help the greater good of every customer, industry and community.

We are hiring a talented Automation Lead with Tosca our team. If you're excited to be part of a winning team, CirrusLabs (http://www.cirruslabs.io) is a great place to grow your career.

Requirements

This is more of web analytics job

  • Contract-to-Hire Position.
  • Work Location - Hybrid (Remote and Onsite) Candidate needs to be local to address 2090 Parkway Office Circle, Hoover, AL 35244
  • Special Skills = Adobe Analytics experience, particularly implementation and QA experience
  • Resource will be working across all digital applications, providing web analytics insights and analysis as well as supporting new feature work and testing

    Digital Audience Insights and Optimization Strategist has a deep understanding of data architecture, user behaviors and interactions to develop a holistic approach to inform optimization of site design and content and improve sales channel experiences,. This position works alongside a cross-functional team of designers, content strategists, user researchers, developers, and marketers in developing a cohesive story through data, audiences, and content strategy across all staes of the consumer journey. This associate has an eye for detail and a mind that is both analytical and creative. This associate has experience taking a hypothesis-driven, data-centric approach with websites to inform audience-centered content, improve the user experience and drive return of investment (ROI)

    Primary Responsibilities
    • Reviews and analyzes data to further supplement the user experience and help zero-in on the most impactful and meaningful areas of potential
    • Builds hypotheses to champion a data-driven, test and learn approach to optimizing customer journey and user experiences throughout the funnel
    • Builds tracking and measurement strategies to ensure proper evaluation across data and audiences with pre-defined key performance indicators (KPI), beginning with the implementation of Adobe Analytics
    • Collaborates with cross-functional teams to analyze data, develop hypothesis, and implement experiments
    • Works closely with paid social and paid search teams to help drive platform integrations, page optimizations and content strategy
    • Collaborates with product and engineers to effectively write and groom user stories
    • Recommends actions to maximize clicks, conversions, and lead generation efforts for traffic channels
    • Leads the presentation of test results and insights to senior management to ensure clear and concise communication of recommendations
    • Partners with stakeholders to understand business requirements and translate them into technical specifications/analytics tagging strategies to be passed to development teams (would like to move to top)Validates web analytics implementation (pre and post deployment) and confirms adherence to the technical specification (would like this to be second on list)
    • Creates relevant performance dashboards to communicate results and insights to stakeholders
    • Creates visibility of customer journey from account opening to dropout across all channels to identify sales opportunities, improve customer experience, and reduce churn
    • Leads the team in continually optimizing performance of the Digital Banking channel, ensuring the right balance of revenue generation and customer experience/satisfaction

      This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

      Requirements
      • High School Diploma or GED
      • Seven (7) years of experience translating data into actionable insights, digital marketing and website testing and optimization
      • Experience with Adobe Analytics, Google Analytics, or similar web analytics platform and debugging tools
      • Experience/familiarity with standard web KPI and measurement techniques for development and reporting KPIs

        Preferences
        • Demonstrated ability to synthesize information, prioritize efforts, and drive results with a strong sense of urgency and decisiveness
        • Bachelor's degree in marketing, communication, or related discipline
        • Experience using Ensighten Tag Management
        • Experience writing or editing JavaScript in web environments and tag management tools to accommodate custom tracking requirements

          Skills and Competencies
          • Ability to manage and prioritize across concurrent tasks
          • Ability to work with multiple agencies to understand the full consumer journey stages and develop optimization recommendations
          • Excellent collaboration skills and ability to influence cross-functionally without direct authority
          • Knowledge of data visualization tools, such as Power Business Intelligence (BI)
          • Knowledge of online and offline data environments
          • Problem solver with technical understanding and appreciation of data
          • Proficient in Microsoft Excel and PowerPoint
          • Promotes a culture of collaboration and teamwork across organizational boundaries; willing to break down functional silos to optimize business results and encourage overall growth
          • Strategic thinker with the ability to problem solve and develop a range of solutions on multiple issues

Keywords: CirrusLabs, Alpharetta , Digital Audience Insights and Optimization Strategist III, Other , Alpharetta, Georgia

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