AVP, Analytics - Digital Tagging

Company: Synchrony Financial
Location: Alpharetta
Posted on: May 8, 2022

Job Description:

Job Description:

Role Summary/Purpose:

This AVP, Analytics - Digital Tagging role plays a pivotal role in digital measurement solution. This role will support developing and implementing platform dependent digital analytics solutions. They will provide and implement effective web/app analytics solutions including identifying Adobe/Google Analytics measurement solutions for both websites and Synchrony mobile native apps, continuously updating or upgrading measurement solutions to reflect digital innovations as well as meet SYF standards and industry best practices. This individual will also focus on simplifying, enhancing and enabling various business initiatives. They will provide technical direction to the team when necessary as well as influence the function to research and adapt new digital measurement solution technologies.

This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We're proud to offer you choice and flexibility.

Essential Responsibilities:
Supporting the build of digital measurement solutions (Adobe Analytics or Google Analytics 360) for new digital solutions/platforms and enhancements, working closely with relevant stakeholders in an agile development practice, using tools like Ensighten, Tealium and/or other tag management solutions.
Helping drive the technical design and development of Adobe Analytics and/or Google Analytics 360 for Synchrony digital assets including web and mobile applications.
Setting up Adobe Analytics platform to capture data as outlined in the technical specification, measurement strategy and measurement solution document for Synchrony's digital platforms (Websites, Native Apps).
Developing analytics solution and framework for complex single page applications (SPAs) which use technologies like React.js, Angular.js for front end development.
Developing custom JavaScript code by utilizing object-oriented programming technique and tag manager to collect data from Synchrony's digital platforms as per the digital measurement strategy.
Develop and maintain JavaScript codebase for analytics using version control systems like Bitbucket, Git etc.
Utilizing proxy and browser debugging tools for debugging analytics and quality assurance of technical implementations. Utilizing tools like Observe Point for digital data quality checks and audit of tagging and technical analytics implementation.
Supporting the creation of project estimates and plans; by being part of PI planning sessions working in Scaled Agile Framework.
Utilizing knowledge and understanding related to Lean Agile Principles and SAFe Agile framework when developing and delivering analytical solutions using tools like JIRA, Confluence.
Keep abreast of emerging digital measurement solution trends and maintain existing/implemented Synchrony solutions.
Perform other duties and/or special projects as assigned.

Qualifications/Requirements:
Bachelor's degree OR in lieu of a degree, a high school diploma/GED and 7+ years of digital analytics experience
3+ years of progressive digital analytics and/or JavaScript development experience including:

2 + years experience using Tag Management Solutions like Tealium, Ensighten and/or Adobe Launch.

Desired Characteristics:
2 + years digitals analytics implementation experience.
Experience with Adobe Analytics and/or Google Analytics 360
Hands on knowledge of Tag Management Solutions like Tealium, Ensighten and/or Adobe Launch.
Experience working with web development technologies including JavaScript, HTML, AJAX, CSS, JSON, etc
Prior experience with analytics implementation migration projects.
Demonstrated communication and documentation skills with the ability to relay technical requirements to engineers for execution
Demonstrated analytic, quantitative, and problem-solving skills.

Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must have at least a "consistently meets expectations" performance rating and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance requirement).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 65,000.00 - 130,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 10

Job Family Group:
Marketing

Keywords: Synchrony Financial, Alpharetta , AVP, Analytics - Digital Tagging, Other , Alpharetta, Georgia