AVP, Analytics - Sam's Club
Company: Synchrony Financial
Location: Alpharetta
Posted on: May 14, 2022
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Job Description:
Job Description:
Role Summary/Purpose:
This AVP, Sam's Club Analytics role will provide strategic insights
and thought leadership to support portfolio analytics needs and
drive profitable purchase volume growth as well as help drive
better customer experience through effective lifecycle campaign
measurement for Sam's Club portfolio. This role will partner cross
functionally to deliver actionable insights around channel
strategy, marketing analytics, customer analytics, value prop
measurement, segmentation, forecasting, and portfolio diagnostics.
The individual will develop a decision management and optimization
framework to drive campaign and channel strategy to increase ROI,
customer engagement and portfolio profitability. They will also
work closely with the internal and client marketing teams as well
as the GM to promote sustainable growth of the portfolio. This is a
hands-on role that requires daily use of analytical and data-mining
tools.
This position is remote, where you have the option to work from
home. On occasion we may request for you to commute to our nearest
office for in person engagement activities such as team meetings,
training and culture events. To ensure the safety of our colleagues
and communities, we require employees who come together in-person
to be fully vaccinated. We're proud to offer you choice and
flexibility.
Essential Responsibilities:
Partner with lifecycle marketing team, develop analytics agenda and
execute analytics to drive usage the card across all
channels/categories
Act as a strategy and analytic consultant for large-scale lifecycle
marketing initiatives, providing guidance and leadership for the
design, analysis and measurement phases of the project.
Own the full cycle of analytical deliverables - ideation, data
mining and analysis, identification of insights, and delivery of
story and recommendations to stakeholders
Conduct analysis of product and channel performance to uncover
insights that inform critical decision-making to drive profitable
outcomes.
Measure wallet and category spend to determine financial impact on
rewards and loyalty costs and targeting strategies to drive
cardholder engagement.
Establish test and control strategies to measure bottom-line impact
of targeting strategies by leveraging account-level profitability
and advanced analytical tools such as segmentation, and statistical
models
Produce campaign analytics to track results of strategies deployed.
Create "test" and "learn" culture through ongoing assessment of
product and targeting strategies
Proactively build an operating rhythm with cross functional leaders
and client to review program performance insights
Develop and groom relationships with portfolio senior leadership,
GM and client to become the SME for all lifecycle analytic
requests
Act as a trusted advisor to solve complex business problems and
provide actionable recommendations based upon data driven
insights.
Implement and automate data visualization tools to measure and
diagnose portfolio performance that allow stakeholders to
understand trajectory of KPIs to enable better forecasting and
management of the portfolio.
Lead and prioritize workload of offshore analysts to ensure
high-quality execution and delivery of marketing analytics and MIS
reporting
Perform other duties and/or special projects as assigned
Qualifications/Requirements:
Bachelor's degree in STEM field, or in lieu of degree a high school
diploma and 9+ years of work experience establishing and managing
marketing analytics in the financial services, credit card and/or
payments industry.
A minimum of 5+ years of work experience to include:
2+ years' experience within the financial services, credit card
payments, retail, consulting industry, or within customer behavior
analytics
2+ years using statistical analysis tools (such SAS and/or SQL)and
data warehouse tools
2+ years leading large-scale analytics projects
2+ years of client facing experience
Desired Characteristics
Bachelor's degree in Mathematics, Statistics, Database Marketing or
Quantitative Analysis preferred
Advanced degree in a quantitative field or MBA with Systems and
Marketing specialization strongly preferred
Experience with CoBrand credit products preferred
Proven hands-on experience utilizing analytical tools such as
open-source tools such as R and Python.
Advanced development of dashboards and data visualization tools
such as Tableau or Birst.
Strong understanding of targeting and segmentation, retail analytic
tools and advanced skills using Excel and PowerPoint strongly
preferred
Experience using external data sources to drive growth for
clients
Strong marketing, creative and analytical skills.
Ability to influence senior corporate decision makers.
Excellent communication skills both written and verbal
Ability to innovate and find creative solutions to meeting business
goals
Proven ability to work independently yet as key member and
contributor to a broader team
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background
investigation and submit fingerprints as part of the onboarding
process
You must be able to satisfy the requirements of Section 19 of the
Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with
the company before they are eligible to post on other roles. Once
this new hire time in position requirement is met, the associate
will have a minimum 6 months' time in position before they can post
for future non-exempt roles. Employees, level 8 or greater, must
have at least 24 months' time in position before they can post. All
internal employees must consistently meet performance expectations
and have approval from your manager to post (or the approval of
your manager and HR if you don't meet the time in position or
performance expectations).
Legal authorization to work in the U.S. is required. We will not
sponsor individuals for employment visas, now or in the future, for
this job opening.
All qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation,
gender identity, national origin, disability, or veteran
status.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation
to qualified individuals with disabilities. Please tell us if you
require a reasonable accommodation to apply for a job or to perform
your job. Examples of reasonable accommodation include making a
change to the application process or work procedures, providing
documents in an alternate format, using a sign language
interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support
Line so that we can discuss your specific situation. We can be
reached at 1-866-301-5627. Representatives are available from 8am -
5pm Monday to Friday, Central Standard Time.
The salary range for this position is 8 5,000.00 - 170,000.00 USD
Annual
Salaries are adjusted according to market in CA and Metro NY and
some positions are bonus eligible.
Grade/Level: 11
Job Family Group:
Marketing
Keywords: Synchrony Financial, Alpharetta , AVP, Analytics - Sam's Club, Other , Alpharetta, Georgia
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