AVP, Analytics - Sam's Club

Company: Synchrony Financial
Location: Alpharetta
Posted on: May 14, 2022

Job Description:

Job Description:

Role Summary/Purpose:

This AVP, Sam's Club Analytics role will provide strategic insights and thought leadership to support portfolio analytics needs and drive profitable purchase volume growth as well as help drive better customer experience through effective lifecycle campaign measurement for Sam's Club portfolio. This role will partner cross functionally to deliver actionable insights around channel strategy, marketing analytics, customer analytics, value prop measurement, segmentation, forecasting, and portfolio diagnostics. The individual will develop a decision management and optimization framework to drive campaign and channel strategy to increase ROI, customer engagement and portfolio profitability. They will also work closely with the internal and client marketing teams as well as the GM to promote sustainable growth of the portfolio. This is a hands-on role that requires daily use of analytical and data-mining tools.

This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We're proud to offer you choice and flexibility.

Essential Responsibilities:
Partner with lifecycle marketing team, develop analytics agenda and execute analytics to drive usage the card across all channels/categories
Act as a strategy and analytic consultant for large-scale lifecycle marketing initiatives, providing guidance and leadership for the design, analysis and measurement phases of the project.
Own the full cycle of analytical deliverables - ideation, data mining and analysis, identification of insights, and delivery of story and recommendations to stakeholders
Conduct analysis of product and channel performance to uncover insights that inform critical decision-making to drive profitable outcomes.
Measure wallet and category spend to determine financial impact on rewards and loyalty costs and targeting strategies to drive cardholder engagement.
Establish test and control strategies to measure bottom-line impact of targeting strategies by leveraging account-level profitability and advanced analytical tools such as segmentation, and statistical models
Produce campaign analytics to track results of strategies deployed. Create "test" and "learn" culture through ongoing assessment of product and targeting strategies
Proactively build an operating rhythm with cross functional leaders and client to review program performance insights
Develop and groom relationships with portfolio senior leadership, GM and client to become the SME for all lifecycle analytic requests
Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights.
Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio.
Lead and prioritize workload of offshore analysts to ensure high-quality execution and delivery of marketing analytics and MIS reporting
Perform other duties and/or special projects as assigned

Qualifications/Requirements:
Bachelor's degree in STEM field, or in lieu of degree a high school diploma and 9+ years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry.
A minimum of 5+ years of work experience to include:
2+ years' experience within the financial services, credit card payments, retail, consulting industry, or within customer behavior analytics
2+ years using statistical analysis tools (such SAS and/or SQL)and data warehouse tools
2+ years leading large-scale analytics projects
2+ years of client facing experience

Desired Characteristics
Bachelor's degree in Mathematics, Statistics, Database Marketing or Quantitative Analysis preferred
Advanced degree in a quantitative field or MBA with Systems and Marketing specialization strongly preferred
Experience with CoBrand credit products preferred
Proven hands-on experience utilizing analytical tools such as open-source tools such as R and Python.
Advanced development of dashboards and data visualization tools such as Tableau or Birst.
Strong understanding of targeting and segmentation, retail analytic tools and advanced skills using Excel and PowerPoint strongly preferred
Experience using external data sources to drive growth for clients
Strong marketing, creative and analytical skills.
Ability to influence senior corporate decision makers.
Excellent communication skills both written and verbal
Ability to innovate and find creative solutions to meeting business goals
Proven ability to work independently yet as key member and contributor to a broader team

Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 8 5,000.00 - 170,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 11

Job Family Group:
Marketing

Keywords: Synchrony Financial, Alpharetta , AVP, Analytics - Sam's Club, Other , Alpharetta, Georgia