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SEO and Content Strategist

Company: Robert Half The Creative Group
Location: Alpharetta
Posted on: May 16, 2022

Job Description:

Description Robert Half is currently hiring for a SEO and Content Strategist for a direct hire position in Atlanta.Responsible for developing and implementing robust search engine optimization (SEO) and digital content strategies. Writes compelling content to drive and increase web traffic. Develops, optimizes, and executes marketing plans and campaigns to support the business and marketing strategies. Responsibilities include performing search intent focused keyword research, writing and editing search-optimized content including marketing collateral; landing pages; emails, marketing campaigns, and social media content. Analyzes data and identifies trends to expand and optimize database. Prepares and explains SEO reporting to marketing colleagues and executives.Collaborates, develops, and implements SEO & digital content strategies.Coordinates content production across channels (website, sales portal, social).Researches, validates, and develops clear and compelling content that adheres to required branding and style guidelines.Writes, edits, proofreads, copyedits, and improves content for various channels including online platforms and print publications.Ensures that search engine optimization best practices are applied to maximize web search results.Optimizes copy and landing pages for both paid search and organic marketing campaigns.Continually reviews and updates existing content (website, sales portal, social) - to reduce, consolidate and create new insightful downloadable, searchable assets.Ensures timely posting and overall content distribution to online channels, social media, and sales portal.Continually expands and optimizes paid and organic keyword discovery.Regularly performs thorough keyword research.Measures and reports on the effectiveness of content and SEO strategies in generating increased web traffic, engagement, and conversion.Researches and analyzes competitor SEO and SEM activity, position, and spend.Monitors redirects, click rate, conversion rate, and other key performance indicators.Engages with outside consultants to continually improve SEO.Develops recommendations for increasing web traffic.Performs other duties as assigned. Requirements Bachelor's degree in marketing or insurance-related fields, or equivalent combination of education and experience5+ years of content writing and editing experience5+ years of SEO strategy and marketing experienceProven experience mapping SEO initiatives to company growth objectivesExperience in web analytics (Google Analytics, Google App Script, HTML/CSS and JavaScript) preferredB2B Insurance or insurance industry experience preferredExperience with CMS platforms preferredKnowledge of SEO best practices and the ability to apply them to content piecesKnowledge of SEO Tools (SEM Rush, Google Analytics, Search Console, Screaming Frog, etc.)Strong proficiency in the Microsoft Office Suite: Word, PowerPoint, and ExcelStrong writing skills with the ability to write and create contentImpeccable oral and written communication skills and strong attention to detailExcellent internal collaboration skills with a proven ability to influenceStrong project management skills with the ability to handle multiple ongoing tasksAbility to analyze data and provide evidence-based recommendations Innovation starts with people. - Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half puts you in the best position to succeed by advocating on your behalf and promoting you to employers. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - even on the go. Download the Robert Half app (https://www.roberthalf.com/mobile) and get 1-tap apply, instant notifications for AI-matched jobs, and more.Questions? Call your local office at 1.888.490.5565. Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information. - 2022 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/terms-of-use) .

Keywords: Robert Half The Creative Group, Alpharetta , SEO and Content Strategist, Other , Alpharetta, Georgia

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