SEO and Content Strategist
Company: Robert Half The Creative Group
Location: Alpharetta
Posted on: May 16, 2022
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Job Description:
Description Robert Half is currently hiring for a SEO and
Content Strategist for a direct hire position in
Atlanta.Responsible for developing and implementing robust search
engine optimization (SEO) and digital content strategies. Writes
compelling content to drive and increase web traffic. Develops,
optimizes, and executes marketing plans and campaigns to support
the business and marketing strategies. Responsibilities include
performing search intent focused keyword research, writing and
editing search-optimized content including marketing collateral;
landing pages; emails, marketing campaigns, and social media
content. Analyzes data and identifies trends to expand and optimize
database. Prepares and explains SEO reporting to marketing
colleagues and executives.Collaborates, develops, and implements
SEO & digital content strategies.Coordinates content production
across channels (website, sales portal, social).Researches,
validates, and develops clear and compelling content that adheres
to required branding and style guidelines.Writes, edits,
proofreads, copyedits, and improves content for various channels
including online platforms and print publications.Ensures that
search engine optimization best practices are applied to maximize
web search results.Optimizes copy and landing pages for both paid
search and organic marketing campaigns.Continually reviews and
updates existing content (website, sales portal, social) - to
reduce, consolidate and create new insightful downloadable,
searchable assets.Ensures timely posting and overall content
distribution to online channels, social media, and sales
portal.Continually expands and optimizes paid and organic keyword
discovery.Regularly performs thorough keyword research.Measures and
reports on the effectiveness of content and SEO strategies in
generating increased web traffic, engagement, and
conversion.Researches and analyzes competitor SEO and SEM activity,
position, and spend.Monitors redirects, click rate, conversion
rate, and other key performance indicators.Engages with outside
consultants to continually improve SEO.Develops recommendations for
increasing web traffic.Performs other duties as assigned.
Requirements Bachelor's degree in marketing or insurance-related
fields, or equivalent combination of education and experience5+
years of content writing and editing experience5+ years of SEO
strategy and marketing experienceProven experience mapping SEO
initiatives to company growth objectivesExperience in web analytics
(Google Analytics, Google App Script, HTML/CSS and JavaScript)
preferredB2B Insurance or insurance industry experience
preferredExperience with CMS platforms preferredKnowledge of SEO
best practices and the ability to apply them to content
piecesKnowledge of SEO Tools (SEM Rush, Google Analytics, Search
Console, Screaming Frog, etc.)Strong proficiency in the Microsoft
Office Suite: Word, PowerPoint, and ExcelStrong writing skills with
the ability to write and create contentImpeccable oral and written
communication skills and strong attention to detailExcellent
internal collaboration skills with a proven ability to
influenceStrong project management skills with the ability to
handle multiple ongoing tasksAbility to analyze data and provide
evidence-based recommendations Innovation starts with people. -
Robert Half is the world's first and largest specialized talent
solutions firm that connects highly qualified job seekers to
opportunities at great companies. We offer contract, temporary and
permanent placement solutions for finance and accounting,
technology, marketing and creative, legal, and administrative and
customer support roles.Robert Half puts you in the best position to
succeed by advocating on your behalf and promoting you to
employers. We provide access to top jobs, competitive compensation
and benefits, and free online training. Stay on top of every
opportunity - even on the go. Download the Robert Half app
(https://www.roberthalf.com/mobile) and get 1-tap apply, instant
notifications for AI-matched jobs, and more.Questions? Call your
local office at 1.888.490.5565. Robert Half will consider qualified
applicants with criminal histories in a manner consistent with the
requirements of the San Francisco Fair Chance Ordinance. All
applicants applying for U.S. job openings must be legally
authorized to work in the United States. Benefits are available to
temporary professionals. Visit https://roberthalf.gobenefits.net/
for more information. - 2022 Robert Half. An Equal Opportunity
Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're
agreeing to Robert Half's Terms of Use
(https://www.roberthalf.com/terms-of-use) .
Keywords: Robert Half The Creative Group, Alpharetta , SEO and Content Strategist, Other , Alpharetta, Georgia
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