SEO Content Specialist - Monetization

Company: HP Inc.
Location: Alpharetta
Posted on: June 21, 2022

Job Description:

We are looking for a data-driven SEO Content Monetization Specialist to join the WW Worldwide SEO COE (Center of Excellence) team to support HP.com search engine optimization efforts. The Content Monetization Specialist will work closely with the Group Manager and WW Content Project Manager to enable content SEO best practices within an HP.com web platform via producing and publishing new content per the editorial calendar. In addition, the Content Monetization Specialist will provide testable content optimizations to grow revenue and improve user experience in alignment with SEO best practices.**Expected Responsibilities:**+ Work with cross-functional teams to support ecommerce content optimizations and update within CMS+ Routinely audit and compile content opportunities valuable to SEO; size the business case and prioritize+ Generate regular A/B test ideas to improve content/user experience and drive higher conversion rate+ Be a creative but flexible thinker with high technical acumen and the ability to garner cross-functional support in pursuit of holistic content marketing solutions with evergreen value+ Required to make data-driven decisions in an often fast-paced, fluctuating business environment+ Take part in solving challenging SEO problems related to direct-to-consumer (DTC) ecommerce**Education and Experience Sought:**+ Bachelor's degree in Business Admin., Communications, English, Journalism, Marketing, or related fields+ 5 years minimum SEO experience in large enterprise environment with multiple business stakeholders+ Proven track record of managing a content marketing program resulting in incremental organic growth+ Deep understanding of enterprise analytics platforms like Adobe Analytics or Google Analytics 360 e.g., user behavior and website engagement metrics, dimensions, segments, ecommerce and event tracking+ Advanced expertise and knowledge of online space, including search engine trends and technologies+ Advanced understanding of Google search engine optimization best practices and webmaster policies+ Knowledgeable about web languages like DOM, HTML, JavaScript, CSS, XML, and able to easily parse HTML elements within web page source code+ Familiarity with enterprise SEO platforms like Ahrefs, BrightEdge, Conductor Searchlight, Searchmetrics, SEMrush, or seoClarity is a must+ Familiarity with content management systems like WordPress, Drupal, Joomla, Adobe Magento is a must+ Comfortable using productivity and collaboration applications to manage projects and tasks like Microsoft Office, Microsoft Teams, Google Workspace, Trello, Confluence, Jira, Asana, Smartsheet+ Experience with Optimizely or similar enterprise A/B testing platform is a must+ Familiarity with Agile and Scrum methodology is a bonus**Other Knowledge and Skills Sought:**+ Can-do, positive attitude and willingness to work in fast-paced team environment+ Highly detail-oriented with proven project management and organizational skills+ Ability to link roadmap projects and website enhancements to business results+ Creativity and curiosity around project planning and process improvement+ Strong analytical, problem identification and solving skills+ Strong written and verbal communication skillsWhere legally permitted, an offer of employment is conditional upon you providing proof that you are fully vaccinated against COVID-19 (as defined by the CDC) as of your first day of employment. HP is an equal opportunity employer:https://tbcdn.talentbrew.com/company/3544/v1\_0/PDFs/HP%20Inc%20EEO%20Policy%20Statement%202017\_Final\_signed.pdf\#LI-post**About HP**You're out to reimagine and reinvent what's possible-in your career as well as the world around you.Soare we. We love taking on tough challenges, disrupting the status quo,and creating what's next. We're in search of talented people who areinspired by big challenges, driven to learn and grow, and dedicated tomaking a meaningful difference.HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.Our history: HP's commitment to diversity, equity and inclusion - it's just who we are.From the boardroom to factory floor, we create a culture where everyone isrespected and where people can be themselves, while being a part ofsomething bigger than themselves. We celebrate the notion that you canbelong at HP and bring your authentic self to work each and every day.When you do that, you're more innovative and that helps grow our bottomline. Come to HP and thrive!

Keywords: HP Inc., Alpharetta , SEO Content Specialist - Monetization, Other , Alpharetta, Georgia