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Consumer Insights Analyst

Location: Alpharetta
Posted on: August 1, 2022

Job Description:

Scientific Games:Scientific Games is the global leader in lottery games, sports betting and technology, and the trusted partner of choice for government lotteries. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. Built on a foundation of trusted partnerships, SG combines relentless innovation, legendary performance, and unwavering security to responsibly propel the industry ever forward. Our global reach is made possible through the expertise, skill, and dedicated efforts of our 3,000+ employees who serve customers in more than 50+ countries across six continents.
Job Purpose:The SG Lottery Marketing & Insights team's focus is around combining primary research, analytics, and real-world observations to create actionable insights for growth. Following this model, the Market Research Analyst will work under the guidance of the Market Research Manager and in partnership with the Director of Customer Experience to design, procure and manage primary research projects for internal and external customers. You will also support customer journey research, satisfaction tracking and customer data analytics initiatives. Candidates should have some experience in primary research such as focus groups, quantitative surveys, and ethnography work. This is a great opportunity for someone who wishes to master the role of research coordinator/analyst and has some experience in service as a project lead but wants to grow.
Principal Functions & Responsibilities:This dynamic individual will work in our global headquarters in Alpharetta, Georgia and will be responsible for assisting in the creation of actionable, innovative analytics and information to drive decision-making for Scientific Games and our customers. They will collaborate across many areas of SG to determine the information needed and the appropriate research to be designed, procured, and completed. Accurate findings from these types of projects will help drive business decisions.
Primary functions include:

  • External Customer Research
  • Assist with contractual projects
  • Coordinate internal data collection activities to client specifications, on time and on budget.
  • Proactively contact clients by phone and email to finalize project specifications and provide consultative updates throughout the project life cycle.
  • Communicate with Account Lead on study status and any issues
  • Work with the Manager and Director to ensure project design meets client needs by providing consultation to clients concerning research best practices
  • Support existing account relationships to ensure they remain healthy, productive, profitable, and mutually beneficial, with a goal of securing repeat business and achievement of targeted revenues
  • Internal Customer Research
  • Same as above, except supporting internal SG customers, including product development, marketing, and communication efforts
  • Explore innovative research techniques
  • Advance SG's leadership position in the industry by bringing to market new and innovative approaches to data collection and research
  • Voice of the Customer Research (VoC)
  • Capture and generate both quantitative and qualitative VoC insights on all aspects of customer interactions and identify customer pain points, challenges, and obstacles.
  • Support Customer Experience team in researching the customer experience, identifying root case issues and mapping customer journeys
  • Work with cross-functional teams to identify research questions, and design and manage qualitative and quantitative research efforts to meet the needs of multiple stakeholders, collaborating with stakeholders throughout the process.
  • Support projects with external research vendors, ensuring timeline delivery of project deliverables and serve as liaison between external vendors and internal stakeholders.
  • Identify new customer insights by applying trends analysis, multi-channel data sources, customer journey, focused interviews, etc.
    Skills, Training, Experience Required:
    • 1-4 years professional experience
    • Bachelor's Degree in Marketing, Market Research, or a related field, or 4 years of related experience in lieu of Bachelor's
    • Detail-oriented; able to multi-task; strong organizational skills
    • Experience with survey design and statistics is ideal
    • Experience with SPSS and/or other statistical analysis packages is ideal
    • Experience with online survey tool programming and reporting, desirable
    • Familiarity with primary segmentation research, a plus
    • Proficient in Microsoft Office, particularly Excel and PowerPoint are a must
    • Proficient in Tableau
    • Superior analytical reasoning, oral and written communication skills
    • Experience with primary research such as focus groups, surveys and in-field data gathering, a plus
    • Must be comfortable balancing needs of the company and the customer
    • Must be well-organized and detail oriented.
    • Must be resourceful, persistent, and not afraid to ask questions
    • An ability to absorb large amounts of information in a high energy, fast-paced environment
    • Reacts to change productively and displays a solution-driven approach
      SG is an Equal Opportunity Employer and does not discriminate against applicants due to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If you'd like more information about your equal employment opportunity rights as an applicant under the law, please click here for EEOC Poster.

Keywords: SCIENTIFIC GAMES, Alpharetta , Consumer Insights Analyst, Professions , Alpharetta, Georgia

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