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Manager of Paid Search

Company: Applied Resource Group
Location: Alpharetta
Posted on: May 11, 2022

Job Description:

Applied Resource Group is looking for an experienced Manager of Paid Search to partner with collective Demand Generation teams in the activation of Paid Search Media. Key function is to collaborate with peer Managers across Media Strategy & Planning to maintain business outcomes/insights performance reporting and financial stewardship.


Paid Search

Responsible for implementing, executing and continually optimizing effective paid search campaigns
Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation
Be prepared to activate against pre-aligned strategies, but also have influence on future strategies based on insights and/or shared learnings from internal peers inside biddable org
Demonstrates a "big picture" understanding of clients' marketing strategy that can be translated into Paid Search specific execution
Develop Search strategies and recommendations for annual and ad hoc plans.
Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
Ability to pull data from Paid Search platforms quickly and efficiently
Administer bid management tools to accurate pace daily paid search budgets; Implement and test strategies designed to increase conversion rates and continually improve CPA, CAC,CPSV and ROAS across national campaigns
Channels you'll be expected to have deep experience with include Google Search, Microsoft Search, App Download and App Engagement Campaigns and Apple Search Ads
Work with your team to ensure billing and budget pacing is handled accurately and on time
Mentor, train, and develop Associate Managers on biddable team to continually strengthen the department

Agency and Cross-Functional Internal Teams Collaboration

Exhibit confident communication skills with various internal leadership heads, including brand CMOs to effectively present tactical paid search plans and campaign status reports on a regular basis or as needed
Interface with external/internal teams in managing requests concerning processes and deliverables. This will include but not be limited to internal brand and enterprise analytics teams and 3rd party auditors
Partner with Managers of MS&P and the agency relationship at the "pod" level
Provide insights on competitive tracking on a regular basis and/or as needed
Partner with the media analytics team to measure impact of ongoing campaigns and overall plan
Partner Work closely with other internal departments to develop learning agenda and testing roadmap based on brands' objectives, insights, and key challenges


Required Minimum: Bachelor's degree


5+ years of hands-on experience in SEM and / or biddable media
Demonstrated experience in problem solving and managing multiple tasks


Ability to lead teams and deliver results
Excellent project management skills (proficiency in Excel/PPT/SharePoint will be key)
Ability to balance multiple priorities and meet project deadlines
Excellent oral and written communication skills
Ability to lead and influence others
Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
Self-starter personality who can operate with minimal supervision

Keywords: Applied Resource Group, Alpharetta , Manager of Paid Search, Executive , Alpharetta, Georgia

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